Integrated Marketing Lead, Technology and Markets
Listed on 2026-07-24
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Marketing / Advertising / PR
Digital Marketing, Marketing Communications, Product Marketing, Marketing Strategy
About Global Foundries
Global Foundries (GF) is a leading manufacturer of essential semiconductors that enable AI at scale, from the cloud to the physical world. We partner closely with our customers to deliver differentiated, power‑efficient, high‑performance solutions for high‑growth markets. Across our global footprint in the United States, Europe and Asia, our teams are solving complex challenges that shape the future of technology. At GF, you’ll find the opportunity to make an impact, work with world‑class talent and contribute to a more secure, sustainable future.
Summaryof role
Global Foundries is seeking an Integrated Marketing Lead to lead marketing strategy, content development and integrated campaign execution supporting key technology platforms and end markets, including CMOS, advanced packaging, Power, automotive, Physical AI and smart mobile devices. This role serves as the bridge between product teams, end market teams, sales, applications engineering and corporate marketing, translating complex technical innovations into compelling customer‑facing messaging and content.
The successful candidate will develop and execute global marketing programs that drive awareness, engagement and adoption of Global Foundries’ technologies and solutions across multiple channels. Success in this role requires a combination of strategic thinking, technical curiosity, strong storytelling skills and the ability to independently manage cross‑functional marketing initiatives from concept through execution across teams and regions.
- Global marketing strategy and campaign execution
- Develop and execute integrated marketing strategies that support product launches, technology milestones, solution introductions and end‑market growth initiatives.
- Create annual and quarterly marketing plans aligned with business priorities, product roadmaps and corporate objectives.
- Partner with product lines, end‑market teams, communications and sales teams to build integrated campaigns across digital, social, event, webinar and content channels.
- Define campaign objectives, target audiences, content requirements and success metrics, in partnership with communications.
- Monitor campaign performance and recommend optimizations to improve engagement and business impact.
- Marketing content strategy and development
- Develop and maintain market content strategies that support product, technology and end‑market priorities.
- Identify content gaps and opportunities throughout the customer journey and sales funnel.
- Own creation, development and maintenance of customer‑facing marketing content, including:
- Product overviews and brochures
- Solution briefs and application stories
- Web content and landing pages
- Infographics and digital assets
- Technical and marketing videos
- Webinar content
- Speaking materials for executive presentations
- Case studies and success stories
- Ensure all content meets Global Foundries brand, messaging and technical accuracy standards.
- Support product naming, trademark management and nomenclature development in partnership with brand and legal stakeholders.
- Events and customer engagement
- Develop content for customer events, technology conferences, trade shows, webinars and other external engagements.
- Create event collateral including booth graphics, digital signage, displays, presentations, handouts and promotional materials.
- Support annual Global Foundries Technology Summits and other strategic events through content development, presentation creation and post‑event content promotion.
- Collaborate with stakeholders to maximize content reuse and amplification following events.
- Cross‑functional collaboration
- Work closely with product managers, engineering teams, R&D, applications engineers and sales teams to understand customer requirements, product roadmaps and market opportunities.
- Serve as the primary liaison between product, end‑market, communications, digital marketing and brand teams.
- Partner with corporate communications on technical storytelling, content promotion and product‑related announcements.
- Collaborate with brand stakeholders to ensure consistent application of branding, trademarks and messaging standards.
- Othe…
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