Manager, Program Marketing

Priority Application Review

Relay Graduate School of Education (Relay) is an accredited not-for-profit institution of higher education serving thousands of educators from across the country. Marketing & Communications builds trust and visibility for Relay's programs across Teacher Prep and Professional Education, translating the impact of our work into stories, campaigns, and materials that reach prospective students, partners, and educators. The Manager, Program Marketing reports to the Director, Marketing Operations and owns the intake and execution of marketing requests from every business line, ensuring materials ship accurately and on time without bottlenecking the team’s strategic capacity.

The essential responsibilities of this position, while not limited to the following, will include:

• Serve as the primary point of contact for marketing requests from business lines across Teacher Prep and Professional Education, translating stakeholder needs into clearly scoped, actionable requests.
• Attend meetings with business line teams to proactively identify upcoming marketing needs and project requirements.
• Cooperate with the Director, Marketing Operations and stakeholders, manage the marketing request board by logging, triaging, and scoping incoming work to establish priorities, timelines, and next steps.
• Partner with sales, program, and customer service teams to gather information and support consistent messaging and go-to-market coordination.

• Manage the end‑to‑end workflow and coordination of digital, social media, content, email, and traditional advertising projects and campaigns.
• Coordinate with internal team members, agencies, and freelance partners to establish deliverables, track progress, manage dependencies, and flag delays or risks.
• Maintain the marketing production calendar, providing shared visibility into active projects, deadlines, dependencies, and workload across markets and business lines.
• Coordinate with the marketing team members (Director, Brand and Communications; Manager, Creative; and Manager, Social Media) to route requests to the appropriate owners and ensure projects reflect established brand, creative, and channel requirements.
• Partner with the Director of Marketing Operations to align project workflows and timelines with established priorities and identify opportunities to improve the marketing intake and production process.

• Coordinate the planning, production, and delivery of marketing collateral for events, conferences, and convenings, including signage, handouts, and digital assets.
• Manage swag ordering and fulfillment for conferences and events, including vendor coordination, budget tracking, and delivery logistics.

First and foremost, the Manager, Program Marketing must share the Relay community’s commitment to improving student growth and achievement through teacher preparation grounded in diversity, equity, inclusion, and anti‑racism. In addition to that, candidates should possess a combination of the following skills:

• 3–5+ years in a marketing operations, marketing coordinator/manager, or project management role, ideally in a multi‑stakeholder or multi‑market organization.
• Experience working with a project or workflow management tool (e.g., Asana, Monday, Hub Spot) and comfort building or maintaining lightweight process systems.
• Ability to set clear expectations, communicate tradeoffs, and adjust timelines when priorities conflict.
• Experience managing multiple projects and stakeholders across a distributed organization while adapting to shifting priorities.

• Familiarity with the K–12 education landscape, teacher preparation pipeline, or professional learning market.
• Experience managing or coordinating with external creative agencies or media buyers.
• Experience with conference and event marketing activation.
• Familiarity with paid media channels (Meta, Google, programmatic) at a campaign oversight level.

The salary range…