Demand Generation Manager

Responsibilities

• Own the demand generation plan and develop a data‑informed annual strategy
• Build integrated ABM campaigns for target retail accounts
• Establish KPIs, track pipeline contribution, analyze conversion performance
• Drive cross‑functional collaboration with product marketing, content, and sales
• Activate partners to amplify campaigns and manage agency relationships
• Scale automation and personalization using marketing tools
• Lead and mentor a small, high‑performing team focused on execution and operational excellence

• Proven, hands‑on experience running Account‑Based Marketing (ABM) programs
• Direct experience marketing to large, enterprise retail brands
• 5+ years of B2B demand generation experience, ideally in SaaS or commerce technology
• Proven success developing and executing integrated, multi‑channel pipeline‑driving campaigns
• Deep understanding of e‑commerce, digital commerce platforms, and the retail technology ecosystems
• Clear understanding of commerce platform / technology competitive landscape
• Demonstrated ability to measure and improve campaign ROI, pipeline contribution, and customer acquisition cost
• Excellent collaboration, communication, and stakeholder management skills
• Strategic thinker with hands‑on execution experience and a strong bias for action.

Expertise in Account‑Based Marketing (ABM) with a focus on developing data‑informed strategies and executing multi‑channel campaigns for enterprise retail brands. Proven ability to lead teams, drive collaboration, and measure campaign performance to optimize ROI and customer acquisition.