Senior Lifecycle Marketing Manager, Activation

About Upstart

At Upstart, we’re united by a mission that matters: to radically reduce the cost and complexity of borrowing for all Americans. Every day, we bring creativity, experimentation, and advanced AI to reshape access to credit, helping millions move forward financially with clarity and confidence.

As the leading AI lending marketplace, we partner with banks and credit unions to expand access to affordable credit through technology that’s both radically intelligent and deeply human. Our platform runs over one million predictions per borrower using more than 1,800 signals, powering smarter, fairer decisions for millions of customers. But the numbers only hint at the impact. Every idea, every voice, and every contribution moves us closer to a world where credit never stands between people and their financial progress.

We’re proudly digital-first, giving most Upstarters the flexibility to do their best work from wherever they thrive, alongside teammates across 80+ cities in the US and Canada. Digital-first doesn’t mean distant. We’re intentional about in‑person connection through team onsites, planning sessions, and moments that spark creativity and trust. And whether you choose to work primarily from home or collaborate in‑person from one of our offices in Columbus, Austin, the Bay Area, or New York City (opening Summer 2026), you’ll have the support to work in the way that works best for you.

If you’re energized by tackling meaningful problems, excited to innovate with purpose, and motivated by work that truly matters, we’d love to hear from you.

Upstart’s Growth Marketing team drives scalable, data‑driven customer acquisition across our lending products. We design, execute, and optimize media strategies that connect consumers to credit at the moments that matter most.

As a Senior Lifecycle Marketing Manager at Upstart, you will be responsible for maintaining and growing our Activation (funnel conversion) program for Personal Loans and Small Dollar Loans. You will ideate, prioritize, execute, and report on journeys that drive applicants to complete their application and successfully fund their loan. Your primary levers will be email, SMS, push, and VoApps (ringless voicemail).

• Drive growth from new and existing customers via the ideation,
  launch, and optimization of omni‑channel journeys
• Responsibility for E2E execution of said journeys, including
  business strategy definition, creative strategy, success metrics,
  and read‑out of results
• Bridge the gap between a technical development teams,
  product, and a strategic marketing team by creating detailed
  requirements for projects, like audience criteria and if/then logic
• Size and estimate potential project impact on CAC, revenue,
  and other KPIs
• Help build and execute against a hypothesis‑driven testing
  roadmap for owned journeys
• Identify cross‑functional opportunities to improve the customer
  lifecycle, and provide strategic and operational leadership to
  those projects
• Uplevel the team’s processes and documentation of journeys
• Maintain and improve reporting dashboards, in partnership
  with Analytics
• Partner with Creative team to build visually seamless, highly
  engaging touchpoints
• With the wider business, share plans, results, learnings, and best
  practices
• Serve as a CRM and lifecycle marketing subject matter expert
  on the Growth team

• 4+ years experience in lifecycle marketing
• A proven track record at driving measurable results toward KPIs
• Ability to pull and translate complex data results into actionable,
  revenue‑driving insights with minimal assistance
• Advanced skill in spreadsheet tools and familiarity with BI tools
  such as Looker or Mode
• A strong understanding of statistical testing principles within
  CRM
• Demonstrated success in managing complex cross‑functional
  projects with business, technical, and creative stakeholders
• A self‑starter who sees challenges as opportunities and is a
  creative problem‑solver
• Hands‑on experience in Iterable is a must
• Excellent written and verbal communication skills
• Highly driven and results‑oriented work ethic
• Experience with SMS and/or mobile push strongly preferred
• Bonus if you’ve worked with a…