Lifecycle Marketing Manager

Title:

Lifecycle Marketing Manager

Location:

Austin, TX

Reporting to:
Sr. Manager, Lifecycle Marketing

Hippo was built on a promise: make home ownership effortless. Nearly a decade later, that mission still drives us. We use technology and data to help our customers stay ahead of problems and protect what matters most.

Today, that same tech-native approach powers our work beyond homeowners. Hippo operates as a diversified carrier platform, partnering with MGAs to deliver tailored program solutions that help them grow and deliver better customer experiences. Behind that work is a team that values ownership, curiosity, collaboration, and continuous improvement.

If you're energized by building what's next, we'd love to meet you.

We're looking for a Lifecycle Marketing Manager to be the connective tissue behind our lifecycle marketing programs. This role owns the operational backbone that lets our campaigns run smoothly, compliantly, and on accurate data — coordinating with Legal on approvals, managing reporting requests from stakeholders, and maintaining the health of our ESP (email/SMS/push platform) data and systems.

This role sits inside Lifecycle Marketing and is purpose-built around the operational, compliance, and data workflows that keep our campaigns running, with marketing operations and governance at its core.

You're a brand-first content marketer who knows how to turn organic growth strategy into content that actually earns attention — a storyteller who can take even the most complex topic and make it feel effortless to understand. You bring the discipline of a project manager to the creativity of a writer, hitting every deadline without ever letting quality slip. For you, voice, tone, and creative integrity aren't a checklist to clear — they're the whole point, and it shows in every piece you touch.

You write and direct copy that sounds unmistakably like Hippo, and you have the editorial instincts to dig into industry trends and shape direction that speaks to multiple audiences while still driving the business forward. You move easily between agencies, designers, product marketers, and communications teams, translating a shared vision into work that holds together across every touchpoint. You're growth-minded at your core, always looking to what the data says and using it to sharpen what comes next.

And when the work has to hold up in a regulated environment — legal reviews, compliance checks, the works — you're the person who can navigate that with confidence instead of friction.

• Coordinate the operational logistics around campaign launches — approvals, QA checklists, data validation — without owning creative strategy or campaign timelines (that stays with the lifecycle marketing strategists/managers)

• Act as the point person other teams go to when they need something from lifecycle marketing (data, reporting, compliance status), keeping the core team focused on strategy and execution

• Own the intake and triage process for reporting and campaign requests from internal stakeholders (leadership, sales, product, finance)

• Build and maintain recurring reporting workflows so standard requests are self-serve or fast to fulfill

• Partner with Analytics/BI to ensure lifecycle marketing metrics are accurate, consistently defined, and audit-ready

• Translate raw campaign data into clear, decision-ready summaries for non-marketing stakeholders

• Keep stakeholders informed on campaign status and launch timing, providing clear, proactive updates so teams downstream (sales, CX, product, etc)

• Manage day-to-day data hygiene, segmentation logic, and list management within the ESP(s) [ex. Braze, Customer.io, Iterable]

• Own data governance for lifecycle marketing: suppression lists, consent/preference data, field mapping, and integration health between the ESP and upstream data sources (CRM, CDP, data warehouse)

• Troubleshoot data discrepancies and system issues that affect campaign targeting or reporting accuracy

• Maintain documentation of data schemas, naming conventions, and workflows so the…