Retention & Lifecycle Marketing Manager

Manager, Retention & Lifecycle Marketing

Austin, Texas

Are you an experienced Lifecycle or CRM Marketing professional looking to own customer strategy, influence business growth, and work for a profitable technology company where your ideas genuinely make an impact?

On offer is the opportunity to shape the entire customer journey, work alongside high-performing cross-functional teams, lead data-driven experimentation, and accelerate your career within a rapidly growing consumer technology business.

This is an exciting opportunity to join a highly profitable, founder-led technology company that has built an innovative digital platform serving millions of customers. With significant growth plans, a collaborative engineering culture and a genuine focus on innovation, you'll be joining a business where ownership is encouraged, achievements are recognised, and your work will directly influence long-term customer engagement and commercial success.

You'll own the end-to-end lifecycle strategy across multiple customer touchpoints. You'll build sophisticated automated journeys, develop segmentation strategies, optimise customer communications through testing and personalisation, and work closely with Product, Analytics, Creative and Engineering teams to continuously improve customer retention, loyalty and lifetime value.

This role would suit an experienced Lifecycle, CRM or Retention Marketing professional looking for greater ownership, measurable business impact and long-term career progression within a high-growth technology environment.

• Own the lifecycle marketing strategy across email, SMS and other customer engagement channels, driving retention and customer lifetime value
• Build and optimise automated customer journeys, customer segmentation and experimentation programmes to improve engagement and reduce churn
• Partner closely with Product, Creative, Analytics and Engineering teams to deliver personalised customer experiences at scale
• Join a fast-growing, highly profitable business offering excellent career progression, bonus, comprehensive benefits and an office-based collaborative culture

• Experience with in Lifecycle Marketing, CRM, Retention Marketing or Customer Marketing
• Experience delivering lifecycle programmes within a subscription, DTC, e-commerce, consumer technology or digital healthcare environment
• Strong understanding of customer segmentation, marketing automation, analytics and data-driven optimisation

Reference Number: BBBH
276578