Field Marketing Manager

Location: Remote or Hybrid (U.S.)

Department: Marketing

Reports to: Senior Manager, Field Marketing

At Omnicell, we're transforming the future of pharmacy and healthcare operations through innovative technology, data-driven insights, and meaningful customer partnerships. As a Field Marketing Manager
, you'll play a pivotal role in bringing our go-to-market strategy to life, working at the intersection of Marketing and Sales to create exceptional customer experiences that drive business impact. This is an exciting opportunity to partner with cross-functional teams, influence pipeline growth, and execute high-visibility programs that directly support customer engagement and revenue outcomes. If you're energized by creating memorable experiences, collaborating with Sales leaders, and turning strategic campaigns into measurable results, we'd love to hear from you.

Drive regional and segment-focused marketing programs that accelerate pipeline growth, strengthen customer relationships, and support Omnicell's go-to-market priorities.

As a Field Marketing Manager
, you will:

• Execute regional and segment-specific marketing programs aligned with Sales priorities, target accounts, and strategic GTM initiatives.
• Activate integrated campaigns through trade shows, conferences, executive events, round tables, roadshows, and regional customer programs.
• Ensure all programs align with target audiences, campaign objectives, solution messaging, and customer use cases.
• Deliver high-quality experiences that reinforce Omnicell's brand and customer value proposition.

• Partner closely with Sales leaders and account teams to understand territory priorities, pipeline objectives, and strategic opportunities.
• Align marketing programs to account-based engagement strategies and deal progression goals.
• Support Sales with targeted activations, hosted events, executive engagement opportunities, and customer-focused experiences.
• Coordinate post-event follow-up activities to maximize engagement and pipeline impact.

• Execute enterprise marketing campaigns at the field level while maintaining message consistency and brand standards.
• Collaborate with Product Marketing, Demand Generation, Marketing Operations, and Content teams to bring integrated campaigns to market.
• Incorporate digital, content, event, and experiential tactics to create seamless customer journeys.
• Ensure field programs reinforce Omnicell's key value propositions and solution positioning.

• Lead the execution of executive briefings, customer events, hosted dinners, conferences, trade shows, and regional marketing programs.
• Collaborate with Event Operations and cross-functional stakeholders to deliver exceptional customer and prospect experiences.
• Showcase Omnicell's commitment to improving clinical, operational, and business outcomes for healthcare organizations.

• Drive event-sourced and event-influenced pipeline through effective planning and execution.
• Track and analyze program performance, including attendance, engagement, sales participation, and pipeline contribution.
• Partner with Marketing Operations to ensure accurate lead capture, measurement, and reporting.
• Leverage performance data and stakeholder feedback to continually improve future programs.

• Partner with Client Engagement teams to incorporate customer advocates, references, site visits, and success stories into field programs.
• Create customer-centric experiences that build trust, strengthen relationships, and support long-term growth.
• Capture customer insights and feedback to inform future marketing strategies and engagement approaches.

• Coordinate event logistics including registration, attendee communications, agendas, speaker management, shipping, audiovisual requirements, and onsite execution.
• Manage vendors, timelines, deliverables, and budget adherence to ensure successful program outcomes.
• Maintain operational rigor and execution…