Director of Marketing

Compensation Type:
Yearly Highgate Hotels:
Highgate is a leading real estate investment and hospitality management company with over $15 billion of assets under management and a global portfolio of more than 400 hotels spanning North America, Europe, the Caribbean, and Latin America. With a 30-year track record as an innovator in the hospitality industry, this forward-thinking company provides expert guidance through all stages of the property cycle, from planning and development through recapitalization or disposition.

Highgate continues to demonstrate success in developing a diverse portfolio of bespoke lifestyle hotel brands, legacy brands, and independent hotels and resorts, featuring contemporary programming and digital acumen. The company utilizes industry-leading revenue management tools that efficiently identify and predict evolving market dynamics to drive out performance and maximize asset value. With an executive team of seasoned hospitality leaders and corporate offices worldwide, Highgate is a trusted partner for top ownership groups and major hotel brands.

Location:

Overview:
The Director of Marketing is focused on multi-channel marketing initiatives, partnerships, programming and community engagement.  A successful Director of Marketing is both guest and community focused, revenue-minded, proactive and self-driven. They successfully operate with a high degree of autonomy, collaborate well, and have proven experience creating, launching and driving brand awareness initiatives to conversion. They are skilled at working both strategically (setting big picture goals, building relationships, using guest insights, data and market trends to present strong ideas for growth) and tactically (optimizing campaigns, analyzing traffic, and problem solving).  

Responsibilities:
Proactively create and manage quarterly property marketing goals, integrated strategy, plans and calendars with a focus on expanding brand awareness and audience reach, driving community engagement and increasing room bookings Create and execute a strong content and organic/paid social media strategy, including an editorial calendar spanning property websites, social channels, advertising and email communications

Curate an event marketing strategy mapped to quarterly goals, combining local programming and strategic brand partnerships focused on engagement to increase brand awareness and affinity within target audiences Cultivate relationships with potential partners that will have cultural value, create visibility in the market and acquire new audiences

Write and negotiate agreements with partners, including barter agreements, effectively finding value and creating mutually beneficial results Work closely with F&B teams to drive traffic to the property’s outlets through organic and paid channels Leverage data to optimize touch points throughout the customer journey, supporting guest acquisition and loyalty Work with digital agency partners on performance marketing strategies, budgets, briefs and creative

Manage property briefs for the creation of both digital and physical marketing assets and collateral, work with the Atelier Creative team to ensure messaging is clear, effective and reflective of brand values Lead on-site production for large event activations, effectively communicate support needed and work with the events team to produce recurring programming and music Manage allotted marketing budget, in collaboration with the property DOSMCommunicate quarterly marketing initiatives and programming calendar to Highgate Marketing and agencies partners in a timely manner for media support Work with the Highgate Marketing team to field media requests, on-property media tours and photo shoots Create and maintain a roster of people of influence, brand ambassadors and content creators, identify hosting opportunities based on quarterly goals

Own monthly reporting on marketing plans, key campaigns and KPIs to leadership and broader organization Manage necessary website updates to ensure accuracy of information and create event pages for all programming initiatives.

Qualifications:

At least 3 to 5 years’ experience in Marketing…