Senior Content Marketing Manager (Growth Job Austin area,Texas USA,Marketing / Advertising / PR

Position: Senior Content Marketing Manager (Growth)

The Content Optimization Manager is responsible for creating and improving the performance of student-facing marketing copy across email, SMS, landing pages, forms, and paid social touchpoints
This role sits within Growth Marketing and focuses on developing, testing, and refining messaging that drives student engagement, application completion, and enrollment. You will partner closely with Lifecycle Marketing, Paid Media, Enrollment, and Partnerships to ensure consistent, high-performing content across the student journey
This is not a traditional content creation role. Success is measured by how content performs across channels and contributes to overall conversion
Email & SMS Content Optimization
Write and optimize marketing emails and SMS campaigns across the student lifecycle
Develop high-converting subject lines, body copy, and calls to action
Partner with Lifecycle Marketing to improve engagement and conversion rates across campaigns
Continuously test messaging angles, urgency, and value propositions
Landing Page Content
Develop and refine landing page copy to improve conversion rates
Optimize headlines, structure, and calls to action based on performance data
Partner with Growth and Design to test new page variations and conversion approaches including new user‑experiences, designated pathways, etc
Paid Social & Cross-Channel Ideation
Develop content ideas and messaging angles for Instagram, Facebook, and Linked In campaigns
Translate high-performing email/SMS messaging into cross-channel concepts
Partner with Paid Media to test new creative directions and campaign themes
Ensure consistency of messaging across all student touchpoints including post-event communications
Content Testing & Iteration
Generate content ideas and variations for A/B testing across channels
Analyze campaign performance and recommend improvements
Document winning messaging and scale successful approaches across schools and programs
Student Insights & Messaging
Gather student feedback and identify common questions, objections, and motivations
Conduct student facing user-research to create customer personas
Translate insights into clearer, more compelling messaging across channels
Support development of messaging frameworks for programs, tracks, and partner schools
Success in This Role:
Improved email and SMS engagement and conversion rates
Increased landing page conversion rates
Stronger consistency in messaging across channels
Increased volume and quality of content testing
Clear, compelling communication of program value to students

Benefits

401k, health, vision, and dental insurance package
Unlimited paid time off
Excellent birthing and bonding leave policies
Monday team lunches
Extremely passionate and intelligent colleagues
Super cool offices, if you live in Austin or Phoenix
Monthly team events
Have a massive impact on the lives of others, every day

Qualifications

Strong attention to detail and ability to manage multiple campaigns at once
Strong experience writing for short-form email and website marketing
Experience developing landing page or conversion-focused content
Comfortable reviewing performance data and making content recommendations
3+ years of experience in content marketing, lifecycle content creation, copywriting, or related fields
Familiarity with paid social platforms (Instagram, Facebook, Linked In) and content best practices

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