Senior Product Marketing Manager

Obsessed by Science. Entrepreneurial by Nature. United by Purpose.

Diasorin is a global leader in immunodiagnostic and molecular diagnostic solutions, advancing science to improve patient outcomes worldwide. For more than 50 years, we have combined scientific rigor with an entrepreneurial mindset, operating with a strong commitment to innovation, accountability, and results to deliver trusted diagnostic solutions.

As the Diagnostics Specialist, Diasorin continuously invests in research, technology, and people. Guided by our values of operational excellence, customer focus, and teamwork, we empower teams to think boldly, act decisively, and transform ideas into meaningful impact across one of the industry's broadest specialty diagnostic portfolios.

When you join Diasorin, you are not just filling a role. You are helping build what comes next.

Why Join Diasorin

* Build What Matters

Take ownership, challenge the status quo, and contribute directly to solutions that improve patient care worldwide.

* Innovate with Agility at a Global Scale

Work in an entrepreneurial environment that enables speed, collaboration, and global impact.

* Grow in a People-Centered Culture

Thrive in a culture that values accountability, inclusion, and continuous development.

Job Scope

The Sr Product Marketing Manager will own the Luminex Licensed Technology Group's go-to-market strategy and technical narrative to accelerate partner success and adoption. Lead market strategy, messaging, campaigns, and sales enablement-translating complex technology into compelling value propositions and orchestrating integrated programs that drive pipeline and revenue outcomes.

* The position is hybrid out of Austin, TX.
* Key Duties and Responsibilities

* Strategic Marketing & Market Insights

* Inform LTG market strategy: synthesize market research, VOC, and commercial insights into clear recommendations that shape product roadmaps, and GTM priorities.

* Build and operationalize segmentation & adoption frameworks (personas, TAM/SAM/SOM, buying criteria) to guide targeting, resource allocation, and commercialization plans.

* Anticipate market shifts (competitive, regulatory, technology trends) and advise leadership on positioning, investment, and partner strategy.

* Co-develop with strategic partners to validate use cases, inform new offerings, and de-risk adoption.

* Messaging & Positioning

* Own master messaging architectures that translate complex scientific and workflow concepts into differentiated, customer centric value propositions. centric value propositions.

* Lead global positioning strategies aligned to personas, research/clinical workflows, and regional priorities-ensuring consistency with room for localization.

* Partner with R&D and Product to convert performance data and validation evidence into compelling, evidence-backed stories.

* Advance Luminex's innovation narrative to reinforce platform advantages and brand leadership.

* Campaigns & Demand Generation

* Architect integrated GTM programs (SEM, content, email nurture, social, partner co-marketing) to drive awareness, pipeline, and adoption across partner channels.

* Map and optimize the full journey-from discovery to enablement to expansion-reducing friction and improving conversion, engagement, and retention.

* Lead launch excellence for new products, assays, and updates; align marcom, PM, BD, and regions on objectives, timelines, and success metrics.

* Establish KPI dashboards to track MQL→SQL quality, partner engagement, pipeline contribution, and ROI; iterate with data.

* Sales Enablement & Collateral

* Equip global commercial teams and partners with strategic tools (battle cards, objection handling, value frameworks, case studies, executive decks, web site content) tied to clear plays.

* Deliver training programs that elevate field proficiency in product value, use cases, workflows, and competitive differentiation.

* Govern content standards and reuse to ensure accuracy, scientific integrity, and brand consistency across collateral.

* Align sales enablement tools and training with key revenue goals-acquiring new customers, expanding existing accounts, and driving broader adoption across partner portfolios.

* Events & Thought Leadership

* Set tradeshow strategy to maximize brand visibility, partner activation, and qualified lead capture with clear pre/during/post plans.

* Cultivate KOLs and customer champions to support early adoption, validation, publications, and co-marketing.

* Amplify thought leadership through data-driven content that advances category understanding and platform credibility.

* Other duties as assigned

Education, Experience and Qualifications

* Bachelor's Degree Bachelor's in Biology/Chemistry/Engineering (MBA preferred) with 10+ years in product marketing, product management, or business development within Life Sciences, Pharma, Analytical Instrumentation, or Diagnostics required

* 10+ Years Deep understanding of Life Science Research, drug development, diagnostics/IVD markets, assays, and…