Director of Growth

Director Of Growth

Would you describe yourself as:

• Proud of your ability to attract and maintain an engaged and valuable user base?
• Comfortable managing diverse acquisition and conversion funnels, with a track record of achieving growth milestones on time and within budget?
• Analytically deductive yet empathetic to users' experiences?
• Having a communication style that is persuasive and factually driven?
• A natural leader, with a knack for recruiting incredible talent, while nurturing and mentoring your team?
• Thorough, meticulous, goal-oriented, and a case matter expert in your area of expertise?
• Curious, truth-seeking, and love to solve challenging problems?

At  we're assembling a team of world-class brilliant minds like you who are resourceful doers and crave creative problem-solving. Founded in 2015 and based in Austin, Texas,  is creating the world's number one digital lottery brand. We're bringing digital sales of official lottery games to the world and launching global charitable sweepstakes.

SALARY: $150,000 - $200,000 BENEFITS:
Health, Dental, and Vision Insurance Paid 100% by Employer UNLIMITED VACATION DAYS

The product team gets to work on a diverse suite of products, built for Web, iOS, and Android - providing opportunities for users to give, play, and win. At , growth is a crucial component of product success. You will identify, manage, and measure critical growth funnels, keeping acquisition costs in check while attracting and helping to retain a highly engaged user base.

Your work will require close collaboration with executive stakeholders as well as the product management, marketing, design, data & insights, and engineering teams.

We seek candidates who are exceptionally skilled and hands-on, with a proven track record of blending a high standard of planning with an unrelenting focus on driving phenomenal product growth. We have ambitious plans and an effective, scalable, and well-tended pipeline for attracting users is critical to success. As a leader within our growing product management team, you will also have opportunities to contribute to other projects, collaborating with peers, and contributing to a culture of supportive cross-mentorship.

When assigning projects, we consider both expertise and passion for the goal. We encourage honest debate and emphasize concrete, forward-thinking solutions. Culture and transparency are very important to us and as such, we have regular internal demo/tech talks, and retrospects.

Responsibilities:

• Own growth marketing strategy and inform our customer-facing experience across acquisition and retention - producing a robust acquisition pipeline to meet revenue targets
• Management of all acquisition channels; including budget, execution, optimization, and channel/partner selection
• Develop and drive a SEO strategy, driving high-quality organic traffic
• Devise an affiliate marketing strategy; attracting, maintaining, and fully leveraging high quality affiliate relationships
• Develop and drive lifecycle retention program, including transactional messaging, trigger programs and large-scale engagement/re-engagement campaigns
• Develop and monitor the company's growth strategy for all stages of the user lifecycle, defining an experimentation-rich roadmap for each marketing channel
• Oversee build-out of dashboards to measure results on business-critical KPIs related to growth (volume, CAC, retention, LTV/payback) and own achievement of milestones and KPIs
• Partner with cross-functional teams to ensure value is clearly and consistently communicated throughout all user touch points - advertising assets, landing pages, emails, push messages, product pages, social content, etc
• Communicate strategies and results to the leadership team on a consistent basis

Requirements:

• 6+ years of experience in eCommerce, with a deep focus on performance-based growth marketing/growth hacking; the ideal candidate has experience with RMG offerings
• Experience setting, executing, and iterating growth strategy within a well-funded, growth-stage firm(s)
• Experience scaling customer acquisition, activation, and retention while limiting costs and maximizing lifetime value
• Track record of building, leading,…