Digital Marketing Specialist

Overview

At CLS Living
, our mission is simple: to deliver unparalleled resident experience
and foster an
exceptional workplace environment
. We are committed to building a
world-class team
of passionate individuals who thrive in a culture of positivity, creativity, and continuous growth.

Each day brings new opportunities to innovate, lead, and make a meaningful impact. We take pride in our vibrant, design-forward communities and in the devoted teams who manage them with care and integrity. Our success starts with our people—and when our team thrives, our residents do too.

Company Benefits & Perks

We believe in rewarding our team with benefits that support both personal and professional well-being:

• Generous Paid Time Off (PTO)
• 401(k) with Company Matching
• Comprehensive Health, Dental, and Vision Insurance
• Health Savings Account (HSA) & Flexible Spending Account (FSA)
• Life Insurance & Parental Leave
• Employee Assistance Program (EAP)
• Relocation Assistance
• Professional Development & Advancement Opportunities
• Supportive, Fun, and Flexible Work Environment
• Access to an
  Unmatched Company Culture
  that values individuality and innovation

We are seeking a Digital Marketing Specialist who will lead the social media presence for a portfolio of CLS Living communities that strengthens brand awareness and supports leasing goals. This role combines content creation, social media strategy, community management, paid advertising, and digital marketing to ensure each property has an authentic, engaging online presence.

The ideal candidate is highly creative, passionate about storytelling, educated on photo best practices, and skilled at translating apartment living into content that performs across today's social platforms.

Social Media Strategy & Management

• Own and manage the social media presence for an assigned portfolio of apartment communities.
• Help to develop content calendars aligned with leasing goals, seasonal campaigns, and property events.
• Publish content across Instagram and Facebook along with any emerging platforms.
• Monitor platform performance and adjust content strategy based on engagement and analytics.

Content Creation

• Guide onsite teams on quality content creation and provide individual support and feedback
• Write compelling captions and calls-to-action that reflect each property's unique personality while maintaining CLS Living brand standards.
• Stay current on social media trends and proactively incorporate new formats, audio, and creative ideas.

Community Engagement & Reputation

• Monitor and respond to online reviews while partnering with General Managers to address resident concerns and elevate issues when necessary.
• Create reputation reports and provide recommendations for improving online sentiment.
• Plan, launch, and optimize paid social campaigns to drive awareness, tours, and lease conversions.
• Analyze campaign performance and recommend optimizations based on results.

Marketing Support

• Review and provide feedback on content submitted by property teams to ensure quality and brand consistency.
• Support property teams with social media best practices, campaign ideas, and content planning.
• Conduct onboarding and training for Social Media Coordinators and new communities.

Analytics & Reporting

• Track social media growth, engagement, reach, and campaign performance.
• Present insights that help improve content strategy and leasing outcomes.

Digital Marketing Support

• Ensure property websites and GMB pages remain current and aligned with branding and marketing initiatives.
• Maintain digital marketing platforms and ensure tracking and reporting are properly configured.
• Innovation
• Continuously research emerging social media trends, AI tools, and digital marketing technologies.
• Introduce new creative concepts that position…