Global Customer Lifecycle Marketing Manager
Listed on 2026-08-08
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Marketing / Advertising / PR
Marketing Management, Marketing Strategy, Digital Marketing, Marketing Communications
Customer Lifecycle Marketing Manager
This remote role is open to candidates who reside in the United States or EMEA, no relocation benefits are available.
The Customer Lifecycle Marketing team is the strategic engine driving customer engagement and long-term value across the Cisco ecosystem. We sit at the intersection of high-value ABM, Services, and global go-to-market campaigns, ensuring every customer interaction is purposeful and cohesive. Our team is a collaborative, cross-functional group that values agility, data-driven decision-making, and a deep understanding of customer behavior. We are excited to be building the future of our marketing funnel, where our work directly influences how customers journey with our brand.
By bridging the gap between strategy and execution, we ensure that Cisco's voice remains consistent and impactful in a competitive global market.
Your Impact
As a Customer Lifecycle Marketing Manager, you will serve as the primary strategic voice of the lifecycle organization within our integrated marketing planning process. You will design and execute multi-channel campaigns to guide customers through their lifecycle journey, ensuring alignment across Campaign, Field, and Partner activities. You will analyze customer data and campaign performance to refine strategies, driving continuous improvement and optimization of our marketing efforts.
You will collaborate with cross-functional teams to translate customer insights into audience-first campaigns that enhance brand loyalty and drive demand. You will lead the development of repeatable, high-impact marketing processes to ensure a seamless and consistent customer experience across all digital and physical touchpoints.
Minimum Qualifications
- 5+ years of experience in multi-channel global marketing campaign development and execution.
- 7+ years of experience working within cross-functional, agile marketing teams.
- 5+ years of proficiency in utilizing marketing automation tools for lifecycle campaign implementation and monitoring.
- 4+ years of experience analyzing customer data and performance metrics to optimize campaign outcomes.
- 4+ years of demonstrated experience in managing marketing projects within a large-scale or global organization.
Preferred Qualifications
- Deep expertise in Customer Lifecycle Marketing and omni-channel strategy.
- Proven ability to lead cross-functionally within a highly matrixed and entrepreneurial environment.
- Strong experience using design thinking and customer interviews to inform marketing strategy.
- Exceptional communication and stakeholder management skills to build consensus across departments.
- Ability to synthesize complex data sets into actionable recommendations for leadership.
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