Marketing Strategist

Position Overview

The Marketing Strategist supports the development of integrated marketing strategy by translating business priorities into clear campaign plans, messaging frameworks, and actionable insights. This position serves as a strategic marketing partner to assigned internal business areas, helping connect stakeholder needs, audience insights, campaign planning, and cross-channel execution.

By partnering closely with internal leaders and teams, this role helps ensure marketing work is aligned, differentiated, and connected to broader business goals. The Marketing Strategist brings structure, clarity, and strategic direction to key initiatives while helping execution teams understand the audience, message, priorities, and desired outcomes.

Location: Austin, TX

This position is based in our corporate headquarters in Austin, TX. The schedule is Monday through Thursday onsite, with flexibility to work remotely on Fridays.

Austin, Texas-based Keller Williams Realty, LLC is the world's largest real estate franchise by agent count with a global network of offices and affiliated agents. The franchise is No. 1 in units and sales volume in the U.S. Since 1983, the company has cultivated an agent-centric, technology-driven, and education-based culture that rewards affiliated agents. If you're ready to join an award-winning team that champions bold innovation, puts people and service at the heart of business, and empowers you to make a real impact, then Keller Williams is where you belong.

• 2026 & 2025 Best Places to Work (Glassdoor)
• 2026 & 2025 Best Place for Working Parents® (Best Place for Working Parents®)
• 2025 America's Most Admired Workplaces (Newsweek)
• 2025 Top Franchises for Women (Franchise Business Review)
• 2025 Best-Led Companies (Glassdoor)

• Develops integrated marketing campaigns aligned to company priorities
• Serves as the strategic marketing partner for assigned internal business areas, stakeholders, or initiatives
• Builds comprehensive campaign briefs, including:
• Target audience definition
• Messaging pillars
• Channel recommendations
• Translates high-level strategy into clear, actionable plans for execution teams
• Develops audience strategies and segmentation approaches that ensure campaigns are relevant, targeted, and aligned to business goals
• Helps define campaign objectives, success measures, audience needs, key messages, and strategic considerations before work moves into execution

• Develops and maintains messaging frameworks to ensure consistency across campaigns and channels
• Partners with Creative, Events, and Analytics teams to align messaging across all touchpoints
• Guides the evolution of campaign narratives based on audience insights and business priorities

• Partners with the Research team to leverage competitive intelligence and market insights
• Translates research findings into clear implications and actionable recommendations
• Applies insights to inform campaign strategy, messaging, and positioning
• Identifies opportunities for differentiation based on competitor and market dynamics

• Serves as a front-facing marketing partner to assigned internal stakeholders, business units, or initiative owners
• Partners with internal teams, including Creative, Events, Technology/Analytics, and Research, to ensure alignment and clarity across initiatives
• Engages closely with assigned areas of the business to understand priorities, upcoming needs, opportunities, and risks
• Supports coordination of campaign timelines, deliverables, and dependencies
• Ensures strategic direction is clearly communicated and understood by execution partners

• Analyzes campaign performance and key metrics in partnership with analytics teams
• Synthesizes insights and identify opportunities for optimization
• Connects campaign performance and market insights to inform future strategy and improve results

• Provides guidance on cross-functional projects where strategic expertise is needed

• Bachelor's degree. Four (4) years of relevant…