Communications Advisor-Customer Marketing Comm

What Success Looks Like

• Shift social media from a corporate publisher model to an industry authority model
• Establish the company as a top voice in key industry conversations
• Build a scalable employee advocacy and expert amplification program
• Create a modern social operating model embedded across the enterprise
• Generate measurable business impact through influence, reputation and demand creation
• Increase share of voice against competitors
• Build a content ecosystem that is educational, useful, human and differentiated
• Implement AI-enabled social intelligence and real-time content creation capabilities
• Make social a business capability rather than a communications function alone

Move beyond channels and followers to build an influence ecosystem.

You will:

• Develop a multi-year vision for social innovation
• Identify emerging behaviors, technologies and platforms before competitors
• Redefine how the organization creates and distributes expertise
• Establish audience-first content models
• Build social experiences that create participation rather than passive consumption
• Challenge legacy KPIs and introduce business-impact measurement

Transform the company into an industry and energy destination.

You will:

• Partner with our leadership team on integrating strategies for executives and technical experts
• Build programs that elevate engineers, researchers and subject matter experts
• Expand industry influence through strategic partnerships and communities
• Create new formats that simplify complex technologies
• Position the company as the interpreter of industry change rather than simply a reporter of news

Serve as the innovation engine for digital engagement.

You will:

• Evaluate emerging platforms and technologies
• Pilot AI-assisted content creation workflows
• Test new content formats and audience engagement models
• Introduce interactive, immersive and community-driven experiences
• Create an experimentation framework with rapid testing and learning

Develop social as a shared enterprise capability.

You will partner with other leaders:

• Build governance models, workflows and RACI structures
• Develop functional champions across the organization
• Enable business leaders to contribute expertise
• Create scalable intake and content planning processes
• Deliver enterprise training and capability-building programs
• Establish employee advocacy frameworks and activation plans

Move from content production to content orchestration.

You will:

• Build repeatable content engines around strategic priorities
• Transform technical expertise into audience-first storytelling
• Develop platform-native content experiences
• Establish creative frameworks and distinctive visual treatments
• Align content formats to audience behaviors and platform strengths

Create two-way engagement at scale.

You will:

• Develop social listening and intelligence programs
• Build community engagement strategies
• Identify emerging risks and opportunities
• Establish response playbooks and escalation procedures
• Turn audience insights into business recommendations
• Deliver Business Intelligence and Measurement

Redefine how success is measured.

• Impressions
• Followers
• Engagement rate

• Share of voice
• Influence growth
• Thought leadership authority
• Reputation impact
• Executive visibility
• Employee advocacy participation
• Business contribution
• Conversion and demand influence

• 10+ years in social media, digital strategy, communications, brand or content leadership
• Experience building enterprise-scale social media programs
• Strong understanding of audience development and influence-building
• Experience leading cross-functional transformation initiatives
• Expertise in executive communications and thought leadership
• Experience managing agencies, technology platforms and analytics programs
• Demonstrated success driving innovation and organizational change

• You will be eligible to participate in Company-sponsored benefit programs, including health & welfare programs and the Thrift Plan (401k).
• You will…