Field Marketing Manager

Growth Marketing Manager

This role is responsible for owning the full event lifecycle across a high-volume portfolio of trade shows and field marketing programs, driving lead generation and pipeline growth by coordinating execution, vendor relationships, and cross-functional alignment with sales.

• Manage end-to-end execution of approximately 150 trade shows and third-party field events annually, including venue research, registration setup, and on-site logistics

• Collaborate with sales leadership to identify, prioritize, and confirm the right events and campaigns to attend or execute

• Build and manage event landing pages, registration flows, event briefs, and field guides for each program

• Process purchase orders, contracts, and invoices through procurement systems to keep events within budget

• Create and manage Salesforce campaigns, list uploads, and target account development to support lead generation and pipeline acceleration

• Coordinate with external vendors and event hosts to ensure logo placements, registrations, and deliverables are completed on time

• Track and report on post-event performance metrics including account engagement, conversion rates, and ROI, and distribute follow-up email templates and newsletter updates to sales and BDR teams

• 5-7 years of experience in event management or field marketing, with a heavy emphasis on trade show execution

• Demonstrated experience managing a high volume of simultaneous events and juggling multiple work streams

• Proficiency with Salesforce and Tableau for campaign management and performance reporting

• Experience using procurement systems for purchase orders, contracts, and invoice processing

• Background in a technology company (examples include enterprise software, cybersecurity, endpoint technology, or similar tech sectors)