Sr. Growth Marketing Manager, Insurance

About Us

Eagleview is a leading provider of aerial imagery, property insights and software that transforms the way people work. Eagleview holds more than 300 patents and owns a large geospatial data and imagery library encompassing 94 percent of the US population. Eagleview provides the most accurate data, enabling customers in the government, construction, solar and insurance industries to make timely, informed and better decisions.

The Sr. Growth Marketing Manager, Insurance in Insurance Marketing will lead customer growth for our Insurance business. This strategic, hands-on role is responsible for developing and executing marketing programs that drive customer retention, expansion, and upsell across our insurance customer base—from independent adjusters and partners to regional and enterprise insurance carriers.

This role is a critical partner to Sales, Business Unit leadership, Customer Success, Product Marketing, and Product Management. Together, you’ll identify growth opportunities, accelerate adoption of new solutions, support enterprise account expansion, and increase customer lifetime value.

This is an individual contributor role for someone who enjoys building strategy and executing it. You’ll own the entire process—from identifying opportunities and developing go-to-market plans to building campaigns, measuring results, and continuously optimizing performance. Success requires someone who is proactive, highly collaborative, data-driven, and comfortable operating with a high degree of ownership.

This is a full-time, remote role with a salary range $99,000-$125,000, bonus eligible.

Drive Customer Growth Across the Insurance Market
Develop and execute lifecycle marketing strategies that increase customer retention, product adoption, expansion, and upsell across Eagleview’s insurance portfolio.

Create targeted marketing programs that support customers throughout their growth journey—from individual adjusters and field users to enterprise carrier deployments.

Partner with Sales and Customer Success to accelerate renewals, cross-sell, and upsell opportunities within strategic accounts.

Develop account-based growth programs that support enterprise sales motions and deepen relationships with key insurance carriers.

Increase adoption of new products, capabilities, and AI-powered solutions across existing customers.

Other duties as assigned.

Partner with Business and Revenue Leaders
Serve as the primary marketing partner to Insurance Business Unit leadership, aligning marketing priorities with revenue objectives and strategic initiatives.

Collaborate closely with Sales leadership and Customer Success on account growth strategies, campaign priorities, and customer engagement plans.

Partner with Product Marketing to refine messaging, customer segmentation, positioning, competitive differentiation, and customer value propositions.

Work with Product teams to launch new capabilities and drive adoption across the installed customer base.

Execute Full-Funnel Growth Marketing
Build and execute integrated campaigns across email, webinars, digital marketing, events, content, customer communications, and sales enablement.

Develop segmentation and personalization strategies based on customer type, product usage, lifecycle stage, and account potential.

Design customer journeys that improve onboarding, adoption, engagement, renewal and expansion.

Produce high-quality marketing assets independently while leveraging internal resources when appropriate.

Build a Culture of Experimentation
Continuously test messaging, channels, offers, creative approaches, and customer journeys to improve business outcomes.

Establish an experimentation framework that balances speed with measurable learning.

Use customer anecdotes and insights, usage data, and market intelligence to uncover new growth opportunities.

Scale successful programs while quickly iterating on those that underperform.

Leverage AI to Improve Marketing Performance
Identify and implement AI tools and workflows that improve campaign development, content creation, customer segmentation, personalization, and analytics.

Use AI to accelerate execution while…