Marketing Manager, Franchise Marketing & Digital Support

Job Summary

Grasons is seeking a versatile, hands-on Marketing Manager to support the growth of its national franchise network. This role blends creative execution, digital marketing, franchisee support, and project coordination to strengthen the Grasons brand, improve local marketing performance, and provide franchise owners with practical tools, training, and resources.

The ideal candidate is a creative and operational marketer who can move comfortably between strategy and execution - from building Canva templates and social content to updating website content, reviewing campaign performance, supporting franchisees, and helping launch local marketing initiatives.

• Serve as a primary marketing resource for franchise owners, supporting local marketing questions, asset requests, campaign guidance, social media needs, brand execution, onboarding, launch marketing, grand opening efforts, and first-year marketing guidance.
• Maintain and improve franchisee-facing resources, including the Local Marketing Playbook, training materials, webinars, tutorials, templates, toolkits, and local marketing best practices.
• Maintain consistent Grasons brand identity, messaging, tone, and visual standards across corporate and local marketing channels.
• Create and edit marketing collateral, including flyers, social graphics, email graphics, digital ads, signage, print materials, presentations, and franchisee resources.
• Build and manage Canva templates that franchisees can customize for their local markets while staying aligned with brand standards.
• Develop, schedule, and manage social media content for corporate channels and franchisee marketing initiatives, including short-form video, testimonials, franchisee stories, educational content, and event-based content.
• Support franchisees with local social media strategy, content ideas, posting best practices, approved templates, and content opportunities that can be shared across the network.
• Support updates and improvements to , including location pages, landing pages, blog content, campaign pages, and franchisee-specific web requests.
• Help improve local SEO through optimized website content, location page updates, Google Business Profile support, blog content, and local search best practices.
• Assist with digital marketing campaigns across paid search, paid social, email, organic social, print, and local marketing channels; identify opportunities to improve conversion, lead quality, user experience, and local visibility.
• In collaboration with Snr. Director Create annual brand marketing strategy and budget plan, execute, and measure integrated campaigns supporting brand awareness, franchisee lead generation, estate sale client acquisition, and business liquidation opportunities.
• Track and report on KPIs such as website traffic, lead volume, cost per lead, campaign engagement, social performance, franchisee-level trends, and ROI where available.
• Manage multiple projects at once, keeping timelines, stakeholders, priorities, and deliverables organized while working with operations, training, IT, franchise development, leadership, vendors, agencies, freelancers, and platform partners.
• Use AI and marketing tools to improve productivity, content creation, reporting, campaign development, design workflows, and franchisee support; stay current on marketing, social, AI, SEO, and franchise marketing trends.

• 4+ years of hands-on marketing experience, preferably in franchise marketing, multi-location marketing, home services, estate sales, senior services, retail, local services, or a related field.
• Strong working knowledge of digital marketing, including websites, SEO, email marketing, social media, paid media, analytics, campaign reporting, and performance optimization.
• Graphic design experience with Canva and/or Adobe Creative Suite, with the ability to create collateral, social graphics, ads, presentations, flyers, and branded templates.
• Strong social media skills, including content planning, copywriting, publishing, engagement, performance analysis, and comfort creating or editing short-form video.
• Basic website management experience, ideally with Word Press or a similar CMS; familiarity with local SEO and Google Business Profiles.
• Excellent writing, editing, communication, and training skills, with the ability to turn brand strategy into clear, practical resources for franchise owners.
• Strong project management skills and the ability to manage multiple priorities, deadlines, stakeholder requests, and vendor relationships in a fast-paced environment.
• Comfort working directly with franchise owners, leadership, vendors, and cross-functional teams; self-motivated, organized, resourceful, and able to work independently.
• Demonstrated experience using generative AI tools, including Claude and ChatGPT, to improve marketing efficiency, content quality, reporting, workflow automation, and business outcomes.
• Willingness to travel as needed for franchisee visits, company…