Senior Manager, CRM Marketing

Senior Manager of CRM Marketing

As the Senior Manager of CRM Marketing at Aristocrat, you will have an outstanding opportunity to build and implement data-driven strategies that improve player retention, acquisition, and lifetime value. Your skills in CRM planning and delivery, online marketing, and immediate customer relationship management will play a key role. You will improve the customer journey through player segmentation and personalized promotions. Working closely with teams from Marketing, Product, Business Analytics, and Technology, you will develop player experiences and notably increase conversion and retention.

• Develop and implement a comprehensive Customer Life Cycle Management (CLCM) strategy to drive player retention, engagement, and dedication.
• Leverage real-time CRM capabilities to build personalized, automated, and data-driven customer journeys.
• Define and optimize segmentation models to enhance targeting and improve engagement rates.
• Align CLCM strategies with business objectives to improve Customer Lifetime Value (LTV) and reduce churn.
• Build and optimize real-time, event-driven CRM campaigns that react to player behavior instantly.
• Apply recommendations and personalization techniques driven by AI to deliver hyper-targeted promotions.
• Partner with Product and Tech teams to integrate CRM solutions with real-time player data feeds.
• Develop and track important metrics such as FD conversion rates, CPAs, CPCs.
• Make independent decisions to improve GP value across multiple digital marketing channels.
• Conduct A/B testing and multivariate analysis to optimize engagement and campaign efficiency.
• Implement a robust player segmentation framework to personalize experiences based on user behavior, preferences, and transaction history.
• Build and optimize targeted promotions that drive engagement while maintaining commercial efficiency.
• Ensure promotional activities align with regulatory guidelines and responsible gaming procedures.
• Work closely with the Product, Marketing, Data Science, and Managed Services teams to ensure a seamless customer experience.
• Lead a team of CRM and marketing specialists, encouraging a culture of innovation and data-driven decision-making.
• Present insights, performance reports, and strategic recommendations to external and internal collaborators.

Aristocrat is a world leader in gaming content and technology, and a top-tier publisher of free-to-play mobile games. Aristocrat has three operating business units, spanning regulated land-based gaming (Aristocrat Gaming), social casino (Product Madness), and regulated online real-money gaming (Aristocrat Interactive). Our team of over 7,300 employees worldwide is united by our company's mission to bring joy to life through the power of play.

We deliver great performance for our B2B customers and bring joy to the lives of the millions of people who love to play our casino and mobile games. And while we focus on fun, we never forget our responsibilities. We strive to lead the way in responsible gameplay, and to lift the bar in company governance, employee wellbeing and sustainability. We're a diverse business united by shared values and an inspiring mission to bring joy to life through the power of play.

Travel Expectations:
Up to 20%

Depending on the nature of your role, you may be required to register with the Nevada Gaming Control Board (NGCB) and/or other gaming jurisdictions in which we operate.

Pay Range: $105,000 - $195,000 per year

This position offers a comprehensive benefits package, including health, dental, and vision insurance, paid time off, and a 401(k) plan with employer matching, more details available at

At this time, we are unable to sponsor work visas for this position. Candidates must be authorized to work in the job posting location for this position on a full-time basis without the need for current or future visa sponsorship.