General Manager, Shop + Paid
Job in
Austin, Travis County, Texas, 78716, USA
Listed on 2026-08-16
Listing for:
Jobtailor
Full Time
position Listed on 2026-08-16
Job specializations:
-
Marketing / Advertising / PR
Digital Marketing, Ecommerce, Social Media Marketing, Marketing Strategy
Job Description & How to Apply Below
- Own Tik Tok as a complete channel P&L
- Build Tik Tok ads into a scaled, measurable driver of new subscribers
- Build the creator and affiliate flywheel
- Run Shop operations end to end and grow Shop into a revenue channel
- Responsible for paid media strategy and execution on Tik Tok
- Recruit, activate, and scale hundreds of creators
- Manage Tik Tok Shop operations including catalog offers and pricing strategy
- Develop a content engine that feeds both paid and organic
- Measure incrementality and channel economics for executive team
- Have operated inside the Tik Tok ecosystem: at Tik Tok itself, at a Tik Tok Shop partner, or at a brand that genuinely cracked Shop
- Have personally owned six-figure monthly paid budgets held to CAC and payback, not engagement metrics
- Have built a creator or affiliate program from scratch and scaled it past 100+ active creators
- Have carried a P&L or channel-level revenue number and can talk contribution margin fluently
- Are a zero-to-one operator: scrappy, hands‑on early, then a builder of team and systems
- Can hire and manage the creator ops function beneath you
- Are in Austin or excited to work hybrid from Austin
Demonstrates expertise in managing Tik Tok channel P&L, executing paid media strategies, and scaling creator programs. Proven ability to drive revenue through effective shop operations and content development.
Highest-signal resume keywords- Tik Tok Ecosystem Experience
- P&L Management
- Creator Program Development
- Paid Media Strategy Execution ATS Optimization Keywords Hard Skills
- Paid Media Strategy
- P&L Management
- Creator Program Development
- Channel Economics Measurement
- Budget Management
- Catalog Management
- Pricing Strategy
- Content Development
- Data Analysis
- Revenue Growth
- Scrappy Problem Solving
- Team Building
- Leadership
- Operational Management
- Recruitment
- Creator Economy
- Affiliate Marketing
- E-commerce
- Digital Marketing
- Social Media Strategy
- Tik Tok Ads
- Tik Tok Shop
- Analytics Tools
- Content Management Systems
- Budgeting Software
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