Senior CRM Strategist

Who We Are

VML, part of WPP, is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and human first, award-winning work for blue chip client partners including AstraZeneca, Colgate-Palmolive, Dell, Ford, Microsoft, Nestlé, The Coca-Cola Company, and Wendy’s. The agency is recognized by the Forrester Wave™ Reports, as a Leader among Marketing Creative and Content Service Providers, Commerce Services, Global Digital Experience Services, Global Marketing Services and, most recently, Marketing Measurement & Optimization.

In addition, VML’s specialist health network, VML Health, is one of the world’s largest and most awarded health agencies. VML’s global network is powered by 26,000 talented people across 55+ markets, with principal offices in Kansas City, New York, Detroit, London, São Paulo, Shanghai, Singapore, and Sydney.

About WPP

WPP is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counselin a single company –powered by exceptional talent and our agentic marketing platform, WPP Open,to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit

We areseekinga Senior CRMStrategisttodrivethe development and execution of omnichannelCRMstrategiesfor one of our top-tier global clients.

If you possessaproventrack recordof strategicthinkingat the intersection of customer experience, data, and digital ecosystems, and thrivewithin a dynamic agency environment,then we would love to hear from you.

As a Senior CRMStrategist, you will:

• Beworking in a smaller client strategy team as part of a broader and growing Experience Strategy team at VML MAP with colleagues around the globe.

• Own anddrivestrategicdeliverables, leading the development ofintegratedchannel plansthat definethe overarchingstrategyacross diverse touchpointsand journey creation.
  
  Guide the integration of these strategies across criticaldigital ecosystems, including email, mobile apps, social media, andemergingplatforms, ensuring cohesive and impactful customer experiences.

• Lead and Influence Cross-Functional Teams, serving as the strategic bridge between CX, performance marketing, creative, media, and data teams. You will drive optimization of end-to-end customer engagement,ensuring strategic alignment and seamless execution.

• Oversee andsynthesizeresearchand analysis.
  
  You willfacilitateand lead strategic workshops, extracting insights and translating complex data into impactful, executable strategies, detailed personas, and comprehensive customer journey blueprints that inform strategic decisions.

• Craft compelling narratives and elevate ourthought leadership within the industry, positioning VML MAP as a strategic partner.

At VML MAP, you will become part of a dynamic and international environment with strong opportunities for both personal and professional development.

You will collaborate closely with specialists across the wider VML MAP organization - including experts in technology, data, creative, and client leadership - across our global offices.

You will also work directly with client stakeholders across multiple functions, including marketing, sales, digital, and technology. Our global client base spans industries such as FMCG, retail, fashion, automotive, and financial services. In addition, you will be working with our clients, both management and specialists, across many of their functions including marketing, sales, digital, and technology. Our global clients span across multiple industries including FMCG, retailers, fashion, automotive, and financial services.

• Strong experience in CRM, customer experience strategy, or strategic planning roles. Both agency and client-side experiencearewelcomed.

• Global outlook: experience working on and delivering CRM strategies and communications for…