Chief Storytelling Officer, Sports Academy - $400,000​/year USD

This position is not about refining social posts, tracking impressions, or overseeing a content schedule. It is about helping families believe. Texas Sports Academy is constructing a $25k+/year AI-driven sports-education platform for students who demand both rigorous academics and meaningful athletic development. The narrative is still taking shape. That is the opportunity.

This role requires someone who can command a stage, appear on camera, address parents, athletes, coaches, media, and civic leaders, and communicate a single compelling idea: this is a new kind of school. You will transform student outcomes, athlete journeys, and leadership insight into a narrative that everyone within the organization can articulate with precision and conviction. You will then create the infrastructure that validates it through profiles, video content, editorial work, data-driven stories, earned press, and public engagement.

The scope is significant. Initially, you will create from the ground up: messaging, proof points, voice, content, media relations, and credibility. As the brand matures, you will guide the creative team and define the standard for how TSA presents itself publicly.

• Develop the central narrative and tailored messaging for families, athletes, coaches, media, and policymakers
• Create evidence-based student and athlete profiles, outcome-driven data stories, video, and editorial material
• Pursue earned media opportunities, cultivate thought leadership, and oversee communications during critical moments
• Serve as TSA's representative on camera, on stage, at public events, in podcasts, and with journalists
• Establish the creative standard and ensure the team communicates with a unified, authoritative voice

• Executing paid digital advertising, media buying, cold outreach, or performance marketing initiatives
• Overseeing backend enrollment systems, CRM management, or admissions processes
• Pursuing vanity metrics like content output, impression counts, or diluted engagement figures
• Operating behind presentations, committees, or internal approval cycles rather than serving as the public representative
• Leading curriculum development, academic strategy, fundraising, or investor relations as a primary responsibility

Generate a sustained pipeline of families who comprehend and trust TSA's premium AI-powered sports-education model before they enter the enrollment funnel.

• 7+ years of experience in persuasive public-facing roles
• Experience owning the narrative and public voice of a startup, mission-driven organization, media platform, or comparable public-facing brand
• Demonstrated on-camera and on-stage presence as a speaker, host, founder, journalist, creator, or public representative
• Capability to construct brand narrative architecture and audience messaging from the ground up
• Proficiency in audience code-switching across families, athletes, coaches, media, and public stakeholders
• Practical ability to leverage AI-enabled content production tools to create or guide high-quality content
• Passion for sports and student athletics
• Austin-based or willing to relocate to Austin, TX for on-site work
• Authorized to work in the U.S.

• Background in editorial, journalism, broadcast media, communications, strategic sales, or creator-led brand building
• Experience converting outcome data into compelling stories for premium families or high-consideration buyers
• Proven ability to secure media coverage without dependence on paid demand generation
• Experience challenging senior leaders while safeguarding message quality and brand trust

Traditional schools force student-athletes to choose between excelling in academics or committing to their sport. Texas Sports Academy eliminates that tradeoff.

Their innovative K-8 model, based in Austin, TX, uses AI-driven learning to accelerate academics, allowing students to master core subjects in just two hours a day.

The rest of their day is dedicated to athletic training, skill-building, and personal development - so students excel in both their studies and their sport.

By integrating advanced educational technology with structured sports training, they provide a unique learning experience that builds discipline, leadership, and resilience.

There is so much to cover for this exciting role, and space here is limited.

This is a full-time (40 hours per week), long-term position. The position is immediately available and requires entering into an independent contractor agreement with Crossover as a Contractor of Record. The compensation level for this role is $200 USD/hour, which equates to $400,000 USD/year assuming 40 hours per week and 50 weeks per year. The payment period is weekly. Consult  for more details on this topic.

Crossover Job Code: LJ-5840-US-Austin-Chief Storytell