Sr. Growth Marketing Specialist, Lifecycle

Job Description:

Here at Lower , we believe home ownership is the key to building wealth , and we’re making it easier and more accessible than ever. As a mission-driven fintech , we simplify the home-buying process through cutting-edge technology and a seamless customer experience
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With tens of billions in funded home loans and top ratings on Trustpilot (4.8), Google (4.9), and Zillow (4.9), we’re a leader in the industry. But what truly sets us apart?
Our people. Join us and be part of something bigger.

Through Lower and Movoto, we are creating a home ownership platform that helps customers throughout their entire journey—from finding a home, to financing it, to managing and unlocking the value of their home over time. As we continue to grow, one of our biggest opportunities is strengthening the long-term relationships we have with customers and homeowners. Lifecycle marketing plays a critical role in that vision.

We are looking for a Senior Growth Marketing Specialist, Lifecycle to help build and scale lifecycle programs that create long-term customer relationships and drive measurable business growth.

This role is ideal for someone who enjoys solving complex problems, working through ambiguity, and building scalable systems that improve customer engagement, conversion, and retention.

This is an individual contributor role that combines data literacy, analytical thinking, experimentation, customer insights, and hands‑on execution.

This role reports to the EVP of Growth Marketing and works closely with leaders across Marketing, Analytics, Product, Sales, and Operations.

For the right candidate, this is a rare opportunity to help build a lifecycle capability from the ground up and influence how customers engage with Lower and Movoto throughout their home ownership journey. Over time, the systems, programs, and experiences you help build will shape millions of customer interactions across our platform.

• Develop a deep understanding of customer behavior, motivations, and lifecycle opportunities across Lower and Movoto.
• Analyze customer, funnel, and business performance data to identify opportunities to improve engagement, conversion, retention, and revenue.
• Partner closely with Analytics, Product, Sales, and Marketing teams to translate customer insights into growth initiatives.

• Design, launch, and optimize lifecycle programs across email, SMS, and other customer touchpoints.
• Develop audience segmentation, personalization, and targeting strategies.
• Build programs that help customers throughout the home ownership journey while driving measurable business outcomes.

• Design and execute experiments to better understand customer behavior and improve lifecycle performance.
• Test messaging, offers, channels, audience definitions, timing, personalization approaches, and customer journeys.

• Help develop the systems, processes, and automation that enable lifecycle marketing to scale efficiently.
• Partner with technical teams to improve data quality, audience creation, measurement capabilities, and customer experiences.

Success in this role is measured by the quality of customer experiences created, the systems built, and the business impact generated.

Within your first 12-18 months, you will:

• Help build a scalable customer growth engine.
• Establish experimentation as a core operating discipline within lifecycle marketing, developing a repeatable process for generating insights, testing ideas, measuring outcomes, and scaling successful initiatives.
• Launch and optimize programs that contribute meaningfully to company growth
• Develop a deep understanding of our customers and use those insights to create more relevant and valuable customer experiences.
• Become a trusted partner to stakeholders across Marketing, Analytics, Product, Sales, and Operations.

You are equal parts analyst, builder, and operator.

You are naturally curious about customers and passionate about understanding what drives behavior,…