Principal Account-Based Marketing Manager,Private Equity,NAMER Strategic Customer & Partner M Job Austin area,Texas USA,Marketing /

Position: Principal Account-Based Marketing Manager, Private Equity, NAMER Strategic Customer & Partner M[...]

Description
Amazon Web Services (AWS) is seeking an experienced Principal Account-Based Marketing (ABM) Manager to serve as the first dedicated marketing resource supporting the AWS Global Private Equity (PE) team. This is a unique, high-impact role at the intersection of PE firm engagement and portfolio company (Port Co) demand generation and is intended to generate bi-directional value between PE firms and AWS.

The AWS Global PE team's mission is to help PE investors increase asset value through AWS adoption — from pre-acquisition due diligence through value creation, plan execution, and exit. This role will design and execute ABM strategies that accelerate AWS adoption across PE firms and their portfolio companies, with a focus on Tier 0 and Tier 1 firms and their highest-potential Port Cos.

As the inaugural ABM hire for PE, you will operate as a strategic marketing partner to the PE leadership team, building the ABM plan aligned to the PE business strategy. You will develop 1:1 and 1:few ABM campaigns targeting PE Operating Partners, Investment Partners, and Port Co CxOs — driving awareness, engagement, pipeline, and revenue across the PE investment lifecycle. This is a global role reporting into the NAMER Marketing team with the potential to execute globally across NAMER, EMEA, and APJ based on GEO marketing and PE priorities.

Key

job responsibilities

PE Firm-Level ABM Strategy:
Design and execute account-based marketing plans for Tier 0 and Tier 1 PE firms (e.g., Blackstone, KKR, Francisco Partners, Permira, Thoma Bravo), tailoring messaging to Operating Partners, Investment Partners, and Deal Teams based on their investment thesis and portfolio focus areas.
Portfolio Company Demand Generation:
Develop targeted campaigns to drive AWS adoption across PE-backed portfolio companies, with emphasis on Greenfield Port Cos, first-100-day post-acquisition engagement, and industry-specific value creation opportunities across FSI, Healthcare/Life Sciences, ISV, Retail, Infrastructure, Manufacturing, and Education.
GenAI & Strategic Playbook Marketing:
Create marketing motions aligned to the PE BD team's strategic playbooks — including GenAI/Agentic AI adoption, VMware migration, carve-outs, database modernization, and Technical Due Diligence support. Develop content and campaigns that accelerate PE portfolio companies from awareness to active adoption.
Executive Engagement Programs:
Plan and execute high-touch executive engagement activities including PE-specific Executive Briefing Centers, CxO round tables, 1:many Port Co events hosted by PE firms, re:

Invent programming (PE Executive Summit), PE Thrive forums, and Women's PE Thrive events. Build relationships with PE Operating Partners and Investment Partners at the firm level to unlock portfolio-wide influence.
Content & Thought Leadership Development:
Develop PE-specific content including personalized eBooks, case studies (e.g., KKR/Omnissa VMware migration, Blackstone/Health Edge GenAI), industry insights for Investment Partners, and digital content for multi-channel distribution across email, Linked In, content hubs, and event programming. Create differentiated messaging that speaks to both firm-level investors and Port Co technology leaders.
Cross-Functional Collaboration:

Partner closely with PE BD Managers, firm-aligned Solutions Architects, Specialists, field sales teams, and global marketing counterparts across EMEA and APJC to ensure ABM motions are integrated with BD priorities and the four-tier PE coverage model. Align with field marketing, global campaigns, Partner marketing, and the PEP (PE Partner) program to ensure cohesive market presence.
Measurement & Performance Optimization:
Define and track ABM success metrics including…