Paid Marketing Specialist
Job in
Austin, Travis County, Texas, 78716, USA
Listed on 2026-09-12
Listing for:
Self Publishing, Inc.
Full Time
position Listed on 2026-09-12
Job specializations:
-
Marketing / Advertising / PR
Digital Marketing, Social Media Marketing, SEO, Marketing Strategy
Job Description & How to Apply Below
Paid Marketing Specialist
Lead paid media strategy and drive revenue growth through performance‑driven copywriting, testing, and adjustments.
About Ushelps people turn their ideas into published books. With over 7,000 authors in 90+ countries, we aim to help 100,000 authors publish by 2035.
Your MissionDrive revenue growth through strategic paid media execution, performance‑driven copywriting, and relentless testing.
- Launch and optimize campaigns across Google, Meta, You Tube, Tik Tok, and more
- Manage budgets, pacing, and bidding strategies to hit KPIs
- Scale winning campaigns and shut down underperformers quickly
- Maintain meticulous tracking and performance reporting
- Stay ahead of trends and platform updates
- Write high‑converting ad copy that grabs, hooks, and sells
- Collaborate with design/video to create compelling creative assets
- Conduct audience and competitor research to inform ad angles
- Develop briefs, test hooks, and continuously iterate messaging
- Push boundaries on creative while staying ROI‑focused
- Analyze campaign data daily—CTR, CVR, ROAS, CPA—to avoid missed opportunities
- Use GA4, ad platforms, and heatmaps to guide optimizations
- Align with the broader marketing team on funnel and CRO strategies
- Identify and implement performance‑based improvements quickly
- 3+ years of hands‑on paid media experience focused on direct response
- Proven results managing $60K+ per month in ad spend
- Ability to write irresistible, scroll‑stopping copy
- Deep knowledge of Google Ads, Meta Ads Manager, and Tik Tok Ads
- Sophisticated analytical skills with the ability to read dashboards and act
- Creative‑technical mind thriving in a fast‑paced team
- Obsession with testing, optimizing, and scaling
- Experience in EdTech, SaaS, or a high‑growth startup (preferred)
- Familiarity with Click Funnels, Webinar Jam, or Hub Spot (preferred)
- Passion for books, learning, and personal development (preferred)
- Google Ads, Meta Ads Manager, Tik Tok Ads
- GA4, Google Sheets (pivot tables, VLOOKUP)
- Slack, Asana, Notion
- Click Funnels, Webinar Jam (preferred)
- Optional:
Hub Spot, Canva, ChatGPT
- Salary 47,000–70,000 annually based on experience and results
- Medical, dental, and vision coverage
- Paid Time Off plus paid holidays
- Monthly self‑care stipend
- Growth‑minded culture with investment in personal and professional development
This is a full‑time, in‑person role based in Austin, TX.
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