Trade Marketing Manager

POSITION SUMMARY

The Trade Marketing Manager is responsible for developing and executing trade marketing programs that bring the Still Austin brand to life across distributors, retailers, on-premise accounts, and field events. This role serves as the bridge between Sales and Marketing, ensuring our sales teams have the tools, assets, displays, and programming they need to win in‑market.

This individual will own trade marketing strategy and execution, manage agency relationships, coordinate vendor partners, and develop impactful sales support materials while ensuring brand consistency across every customer touchpoint.

The ideal candidate has experience within the spirits or broader beverage alcohol industry, understands distributor and supplier relationships, and enjoys balancing strategic thinking with hands‑on execution.

To be successful in this role, the Trade Marketing Manager will:

• Drive commercial growth by developing and executing trade marketing programs that increase brand visibility, strengthen distributor and retailer partnerships, and support sales performance across on- and off‑premise channels.
• Deliver exceptional sales enablement by ensuring the Sales team has timely, accurate, and compelling trade tools, displays, point‑of‑sale materials, and marketing assets that effectively tell the Still Austin story.
• Lead cross‑functional execution by partnering closely with Sales, Marketing, Operations, and external agencies and vendors to bring trade initiatives to life on time, on budget, and with operational excellence.
• Build and strengthen strategic partnerships by cultivating trusted relationships with distributors, retailers, agency partners, and vendors that enhance Still Austin's market presence and create long‑term business value.
• Own execution with accountability by managing multiple priorities, anticipating challenges, and delivering high‑quality work with strong attention to detail in a fast‑paced, entrepreneurial environment.
• Champion the Still Austin brand by ensuring every trade marketing initiative reflects our commitment to craftsmanship, creativity, community, and authentic brand storytelling while supporting our continued national growth.

• Develop and execute trade marketing programs that strengthen Still Austin's presence across distributor, retail, and on‑premise channels.
• Partner with Sales leadership to create marketing initiatives that drive brand visibility, customer engagement, and commercial growth.
• Lead the development of seasonal trade programs, customer promotions, and market activation strategies aligned with business priorities.
• Evaluate the effectiveness of trade marketing initiatives and recommend improvements to maximize impact and return on investment.

• Develop and maintain sales tools including one sheets, technical sheets, product photography, presentations, digital assets, and trade marketing collateral.
• Ensure sales teams, distributors, and agency partners have timely access to accurate, compelling, and brand‑compliant marketing materials.
• Support retailer and distributor requests by providing artwork, product specifications, displays, and customized marketing assets.

• Coordinate tasting agency communications, reporting, and ongoing program execution.
• Support field marketing events, trade shows, distributor meetings, customer activations, and other commercial initiatives.
• Manage point‑of‑sale materials, display programs, branded giveaways, and promotional merchandise that support customer engagement.
• Maintain the trade marketing asset library and proactively update materials to support new product launches and sales initiatives.

• Build and maintain strong relationships with agencies, printers, promotional vendors, and other external partners.
• Coordinate vendor timelines, production schedules, pricing, and delivery to ensure successful execution of marketing initiatives.
• Partner closely with Marketing, Sales, Operations, and Hospitality to successfully launch new products and execute…