Experience Strategy Manager

Who We Are

WPP Enterprise Solutions designs, builds, and operates the growth systems that competitive businesses rely on. In a world where AI is reshaping how companies drive growth, we lead clients in business transformation and marketing modernization, connecting strategy directly to execution. Our 12,000 experts in engineering and platforms, commerce, consulting, content transformation, CRM, and CX work within a unified global operating unit across 40+ markets.

WPP Enterprise Solutions works alongside best-in-class partners including Adobe, AWS, Braze, Google, Microsoft, Salesforce, and Shopify, as well as innovators in AI, to deliver growth solutions tailored to the needs of our clients’ businesses.

Are you a strategic thinker passionate about creating world-class customer experiences within the realms of Marketing Automation, Personalization, Loyalty, and CRM? Do you possess strong strategic acumen and thrive on owning and delivering experience strategies for global brands? Then you might be the Experience Strategy Managerwe are looking for!

As an Experience Strategy Manager, you will be the strategic anchor for specific clients or major work streams, ensuring a cohesive, customer-first approach across marketing automation, personalization, loyalty, CRM, and the wider connected customer experience ecosystem.

You will own the day-to-day strategic delivery for your assigned accounts, working with autonomy to turn complex client briefs into actionable, data-driven customer journeys. In this role, you will also help guide and mentor mid-level and junior strategists within our North American Experience Strategy team (across Austin and Toronto), ensuring our methodologies are applied to the highest standard.

You will collaborate closely with cross-functional teams in North America and globally, bridging the gap between creative, data, and technology to deliver impactful solutions.

More specifically, your tasks will include:

• Owning and executing strategic blueprints and customer-centric frameworks for key clients, turning data-driven insights into connected customer experiences.
• Leading major client work streams with autonomy, positioning experience strategy as a central pillar of the client’s business growth.
• Managing and mentoring junior-to-mid-level strategists, providing day-to-day guidance, feedback, and career support.
• Designing and optimizing sophisticated omni-channel customer journeys, seamlessly integrating data, technology, content, and consumer insights.
• Fostering collaboration across disciplines (creative, CX/UX, tech, and data) to ensure strategic recommendations are seamlessly brought to life.
• Presenting to and influencing senior client stakeholders, acting as a trusted day-to-day partner and advisor on marketing transformation.

You will lead the strategic output for key client accounts, working alongside a talented team of Experience Strategists. You will partner closely with Account Leadership, Data Specialists, and Technology Leads to operationalize your strategies into market-leading deliverables. As an Experience Strategy Manager, you will also collaborate with our global Experience Strategy counterparts, particularly at our HQ in Copenhagen, to share knowledge, align on methodologies, and drive cross-continental innovation.

We are looking for a seasoned strategist with a proven track record of designing and executing CRM and marketing automation strategies. You bridge the gap between technical platforms and human-centric design, and you are comfortable presenting complex strategic ideas to senior clients. You have a collaborative mindset, thrive in fast-paced agency environments, and are ready to take ownership of a client portfolio.

Ideally, you have:

• Experience:
  
  8–10 years of progressive experience in CRM, marketing automation, and CX strategy, ideally within an agency or consulting environment.
• Platform Knowledge:
  Strong strategic understanding of leading marketing automation platforms (e.g., Salesforce Marketing Cloud, Adobe Marketing Cloud, Braze, Hub Spot) and how to leverage them to drive…