Director of Social & Influencer

Director Of Social & Influencer Marketing

We're looking for a Director of Social & Influencer Marketing to own and execute our organic social and creator playbooks. Reporting to our VP of Brand, you'll lead an existing team and level up both functions into a measurable growth engine. This is a player-coach role: you set the strategy, but stay close enough to the work to negotiate a deal, punch up a hook, or fix the tracking yourself.

On the influencer side, you'll build three things: a seeding engine that converts gifted product into posts, codes, and revenue; a paid creator layer (whitelisting, Spark Ads) priced against the same CAC bar as every other channel; and an ambassador program our subscribers actually feel. On the social side, you'll own how the brand shows up organically—content pillars, creative direction, and a production engine that turns cultural trends and consumer understanding into content that performs.

What You'll Do

• Own the social and influencer strategy, budget, and ROI: creator-driven revenue, CAC, and organic social growth
• Lead and develop the team, setting priorities, raising the bar on output, and hiring as we grow
• Define our social content strategy: the recurring formats, franchises, and themes that give the channel a distinct, consistent identity
• Direct social creative production—briefing designers and editors, shaping edits, and keeping content flowing
• Oversee creator sourcing, negotiation, briefing, and relationship management across the full strata—macro influencers to micro creators to experts and KOLs—on Instagram, Tik Tok, and You Tube
• Build a Meta whitelisting and Spark Ads pipeline the paid team actively spends against
• Own attribution and reporting across both functions: reach, link clicks, code redemptions, and surveys that show measurable impact
• Build the social and influencer stack—tooling, agencies, processes—for quality, speed, and scale