Content Specialist

• Create and edit ad creative (static, video, and copy) for paid social and paid search campaigns across channels like Meta, Tik Tok, and Google
• Adapt creative across formats and placements, iterating quickly based on performance and campaign needs
• Partner with Growth Marketing to understand creative performance, pulling basic metrics (CTR, CPA, conversion rate) and translating them into clear takeaways
• Run creative testing (A/B variants, hooks, formats) to identify what resonates and feed learnings back into future briefs
• Maintain a creative calendar and asset library, keeping campaigns stocked with fresh, on-brand content
• Ensure all creative reflects Shop Back's brand voice and visual guidelines while adapting to each platform's best practices
• Support other partnership campaigns with paid creative as needed
• Take on ad-hoc creative and marketing projects as priorities shift

• Ideally 1 to 2 years of experience in content creation, paid social/performance marketing, or design (internships count)
• Hands-on experience with design or editing tools (e.g. Canva, Adobe Creative Suite, Cap Cut) for both static and video content
• Comfortable reading basic performance data and using it to inform creative decisions, not just making things look good
• Strong eye for visual and written brand consistency across fast-moving, multi-format campaigns
• Detail-oriented, organized, and able to manage multiple concurrent creative requests against deadlines
• A collaborative team player who works well across functions (Growth, BD, Design)
• Genuine interest in e-commerce, cashback, or rewards is a plus
• Familiarity with AI tools for creative ideation, editing, or workflow is a plus

Demonstrates expertise in creating and editing ad creative for paid social and search campaigns, with a strong focus on performance metrics and brand consistency. Proficient in using design tools and managing multiple projects while collaborating effectively across teams.

• Content Creation
• Paid Social Marketing
• Adobe Creative Suite
• Performance Data Analysis
• Creative Testing

• Ad Creative Development
• Video Editing
• Static Design
• A/B Testing
• Performance Metrics

• Detail-Oriented
• Organizational Skills
• Collaboration
• Team Player

• E-Commerce
• Cashback
• Rewards
• Brand Voice
• Visual Guidelines

• Canva
• Cap Cut
• AI Tools