Brand Marketing Coordinator

Tecovas was founded with the simple goal of making the world's best western boots, apparel and leather goods - and selling them at a fair price. We are a brand revolutionizing a category and welcoming first-time boot buyers and western enthusiasts alike.

Tecovas is looking for a Brand Marketing Coordinator to support the execution of omni-channel marketing campaigns across product, retail, and partnerships. Reporting directly to the Senior Manager of Brand Marketing, you will sit at the center of our marketing operation - keeping briefs moving, creative on track, and stakeholders aligned across every program we run. As the Brand Marketing Coordinator, you will proactively source key information across the organization to inform marketing briefs, and support our growing our integrated marketing programming, as well as always-on product marketing storytelling.

This role is required to be based in Austin, TX. Candidates must either be currently located in or willing to relocate to Austin, TX.

• Support omni-channel campaign execution by managing detailed inputs from brand, product, and web teams; ensure briefs are submitted in alignment with business goals and timelines.
• Maintain and update campaign calendars, tracking key dates, deliverables, and changes to keep stakeholders aligned.
• Oversee logistics for seasonal campaigns, always-on product storytelling, retail events, and partnerships, including communications and briefs.
• Support in building omni-channel marketing plans for key marketing initiatives including partnerships, ambassadors, NSOs, growth categories.

• Develop product briefs during sprint cycles and for ongoing product category storytelling.
• Track and manage product launch timelines, including date changes or drops, and update marketing plans accordingly.
• Own communications for New Store Openings (NSOs), partnering closely with the retail team.
• Build and deliver retail communication plans, ensuring alignment between retail initiatives and brand campaigns.

• Support the development and delivery of partnership review decks, making content edits and ensuring presentations are accurate and up to date.
• Manage the entry, tracking, and delivery of creative requests in project management tools for all partnership initiatives.
• Proactively source accurate information to support campaign execution and ensure all materials are delivered on schedule.

• Assist as a liaison between Brand Marketing, Partnerships, and Retail Marketing teams, ensuring clear communication and detail management across programs.
• Partner with Merchandising and Brand Marketing teams to capture product changes, incorporate details into briefs and the marketing calendar, and build briefs that support always-on product category storytelling.
• Support building marketing briefs by working with cross-functional teams to review and incorporate the right information before briefs are submitted to creative.

• Assist in assigning creative tasks to the design team in , ensuring briefs are delivered with enough lead time and that finished assets reach channel leads on schedule.
• Monitor task status across active projects, flag delays proactively, and keep project boards current so deliverables stay on track.
• Track timelines, dependencies, and deliverables across marketing, creative, and retail teams to keep work moving smoothly.
• Manage the entry, tracking, and delivery of creative requests in  for all ad hoc initiatives.

• 1–2 years of experience in marketing, project coordination, or a related role; agency or brand-side experience is welcome.
• Experience working with project management tools;  experience is a plus.
• Strong organizational and project-management skills, with the ability to manage multiple priorities and deadlines at once.
• Strong written and verbal communication skills and comfort working across creative, retail, product, merchandising, and digital teams.
• High attention to detail and a consistent focus on strong execution.

• You’re proactive…