Senior Product Marketing Manager

A high-growth technology company is seeking a strategic, highly collaborative, and execution-oriented Senior Product Marketing Manager to lead product marketing initiatives across a portfolio of technology and public-sector solutions.

This role will serve as a key bridge between Product Management, Sales, Customer Success, Marketing, Revenue Operations, and Executive Leadership to ensure products are positioned effectively, launched successfully, and differentiated in the market.

The Senior Product Marketing Manager will own product marketing strategy across the product lifecycle—from market research and positioning through commercialization, launch, competitive strategy, and sales enablement. This individual will play an important role in shaping how products are brought to market while translating complex technology into compelling customer value propositions.

This is an ideal opportunity for an experienced product marketing leader who thrives in a high-growth environment, enjoys building scalable programs, and is equally comfortable developing strategy and executing against it.

• Own product marketing strategy across the product portfolio.
• Develop differentiated positioning, messaging, and value propositions.
• Partner with Product Leadership to influence roadmap decisions using customer, market, and competitive insights.
• Develop messaging frameworks supporting customer acquisition, expansion, retention, and new market entry.
• Ensure consistent messaging across customer-facing channels and internal stakeholders.
• Lead cross-functional go-to-market strategy for new product launches, feature releases, market expansions, and strategic initiatives.
• Build commercialization plans aligning Product, Sales, Marketing, Customer Success, Revenue Operations, and Executive Leadership.
• Define launch success metrics and monitor adoption, market penetration, and business performance.
• Optimize launch strategies based on customer feedback, market response, and business outcomes.
• Identify new market opportunities, customer segments, and commercialization strategies.

Own the strategy and development of sales enablement programs, including:

• Product presentations
• Messaging frameworks
• Battlecards and competitive positioning
• Product one-pagers
• ROI and value-based selling tools
• Industry-specific messaging

Partner closely with Sales Leadership and Revenue Operations to improve seller readiness, shorten sales cycles, and increase competitive win rates.

Develop and deliver enablement training that equips customer-facing teams to confidently position the company's solutions.

• Build and maintain a competitive intelligence program.
• Monitor competitors, industry trends, regulatory developments, and emerging technologies.
• Conduct customer interviews, market research, and win/loss analyses.
• Deliver actionable competitive insights and market recommendations to Product and Executive Leadership.
• Serve as an internal subject matter expert on market dynamics and customer needs.

• Serve as the voice of the customer throughout product planning and commercialization.
• Gather customer feedback and market intelligence to influence product roadmap priorities.
• Partner with Customer Success to develop customer stories and reference programs.
• Represent the organization at conferences, customer events, webinars, and industry forums.
• Ensure messaging remains aligned with evolving customer, industry, and regulatory priorities.

• Act as a central product marketing partner across Product Management, Sales, Marketing, Customer Success, Revenue Operations, Finance, and Executive Leadership.
• Lead cross-functional…