Marketing Manager

Location:

Austin, TX (hybrid 3 days/week in office required) Work Authorization Notice:
Candidates must be authorized to work in the United States for the duration of employment without requiring current or future employer sponsorship of any kind, including but not limited to OPT, STEM OPT, H-1B, or any other visa classification.

We are looking for a Marketing Manager to serve as the driver of marketing strategy and execution within our growing go-to-market organization. This role is responsible for developing and managing marketing programs that drive engagement, pipeline growth, and revenue across Togetherwork’s portfolio of software products. The Marketing Manager partners closely with Sales, Partnerships, Product Marketing, and Business Development teams to build scalable co-marketing campaigns, partner enablement programs, and go-to-market strategies that strengthen Togetherwork’s partner ecosystem and expand market reach.

• Develop and execute marketing strategies and programs that drive engagement, pipeline growth, and revenue across Togetherwork’s portfolio of software products, with a primary focus on channel partners
• Build deep understanding of partner needs, goals, and go-to-market motions to ensure programs are relevant, timely, and effective
• Identify and cultivate opportunities to expand pipeline through new and existing partner relationships and co-marketing opportunities
• Present marketing plans, performance insights, and GTM recommendations to cross-functional leadership

• Plan and manage integrated co-marketing campaigns with strategic partners, including webinars, events, digital marketing, content marketing, and demand generation initiatives
• Own campaign strategy, timelines, and deliverables ensuring programs are executed on schedule
• Collaborate with partners to develop joint messaging, campaign assets, and distribution strategies that drive measurable results

• Create and maintain partner-facing marketing assets, campaign toolkits, messaging frameworks, and enablement resources
• Work closely with Product Marketing to ensure customer-facing content accurately reflects product positioning and value propositions

• Partner closely with Sales, Partnerships, Product Marketing, and Business Development to align marketing initiatives with business objectives
• Serve as the connective link between internal teams and partner organizations, ensuring clear communication and consistent execution
• Contribute to partner planning cycles, QBRs, and joint GTM planning sessions

• Track, analyze, and report on key performance metrics across partner programs, providing insights and recommendations to optimize program effectiveness and ROI
• Maintain accurate records of program plans, campaign performance data, and partner engagement metrics
• Use data and dashboards to monitor pipeline impact and identify opportunities to improve marketing outcomes

• Leverage approved AI tools and automation to improve marketing efficiency, content production, and research workflows
• Use data, dashboards, and AI-supported insights to monitor program performance and identify opportunities early
• Continuously build AI literacy and apply AI-enabled practices as part of day-to-day work
• Contribute to a culture of continuous improvement by identifying opportunities to streamline marketing workflows

• Bachelor’s degree in Marketing, Business, or a related field
• 5+ years of experience in B2B SaaS marketing, partner marketing, demand generation, or go-to-market execution within a SaaS or technology company
• Proven experience developing and executing…