Influencer Marketing and Creator Community Manager, II

Pirq is one of the fastest-growing wellness brands in the US, on a mission to make healthy living easier, tastier, and more energizing. Inspired by founder Minal Bhakta’s mom and her lifelong love of turmeric, Pirq brings together functional ingredients in craveable, indulgent plant-based protein shakes and refreshing hydration mixes.

With national distribution across leading retailers and a rapidly expanding footprint, Pirq is building a bold, category-defining brand and a passionate, driven team to help shape what comes next.

As our Influencer Marketing & Creator Community Manager II, you'll build and scale a creator ecosystem that drives both brand love and measurable business growth. From influencer campaigns and paid partnerships to affiliate revenue and community engagement, you'll own the relationships and programs that turn creators into powerful, long-term advocates for Pirq.

This role blends performance marketing, creator strategy, and community building. You'll identify and develop high-potential talent, create meaningful creator experiences, and turn top-performing partnerships into scalable growth opportunities across paid social, affiliate, and organic channels.

If you thrive at the intersection of people, creativity, and performance, we'd love to have you help make Pirq a brand that creators genuinely love to work with, talk about, and recommend.

You’ll own Pirq’s influencer marketing and creator community strategy from end to end, from discovering and vetting the right talent to negotiating partnerships, developing creative briefs, scaling gifting and seeding, and building a thriving ambassador community.

You’ll work closely with Paid Social, and Retail to turn creator partnerships into a powerful growth engine. The goal is simple: create more authentic, high performing content, expand our pipeline of whitelisting and Partnership Ad opportunities, grow affiliate revenue, and build a deep network of creators who genuinely know and love Pirq.

This is a hands on builder role for someone who enjoys both the relationship side and the operational side of creator marketing. You’ll spend time in creator DMs, negotiating deals, reviewing content, and analyzing performance, while also building the systems behind the program, including playbooks, SOPs, workflows, and reporting. You’ll bring structure and scale without losing the personal connection that makes creators want to keep working with us.

• Develop and execute influencer marketing strategies aligned with brand, growth, and retail priorities.
• Lead end-to-end creator campaigns across product seeding, gifting, paid collaborations, whitelisting, and Partnership Ads.
• Source, vet, and negotiate with creators across nano, micro, mid, and macro tiers, balancing brand fit, audience quality, performance, and ROI.
• Partner closely with Paid Social to identify and contract high-performing creators for whitelisting and Partnership Ads, translating creator performance into scalable paid media opportunities.
• Lead the development and evolution of creative brief templates that inspire high-quality, on-brand, and high-performing creator content.
• Build and implement creator-content testing frameworks to identify winning concepts, hooks, formats, and assets that can be scaled through paid media.

• Build and nurture a highly engaged ambassador community grounded in authentic relationships, long-term partnership, and shared brand values.
• Own the end-to-end creator experience, including onboarding, communication cadence, exclusive perks, recognition, engagement, and offboarding.
• Plan and execute virtual and in-person creator activations—including events, product drops, and brand immersions that strengthen loyalty and drive organic word-of-mouth.
• Serve as the primary relationship manager and trusted point of contact for the creator community, fostering responsive, genuine, and mutually valuable partnerships.
• Identify and cultivate relationships with emerging creators early, building a strong pipeline of high-potential talent before their rates and demand scale.
• Develop thoughtful community rituals and…