Senior Marketing Manager

POSITION SUMMARY

The Senior Marketing Manager is a strategic leader responsible for shaping how KW is positioned in the marketplace and how the firm communicates its expertise, culture, and value. This role translates firm priorities, market intelligence, and business development goals into focused marketing strategies and initiatives that strengthen KW’s brand, elevate its market presence, and support continued growth.

Working closely with firm leadership, business development, and project teams across KW’s offices and markets, the Senior Marketing Manager leads firmwide marketing efforts spanning market research and strategy, proposals and pursuits, brand and communications, thought leadership, awards, digital marketing, and industry visibility. The ideal candidate brings a strong understanding of the AEC industry and professional services marketing, along with the ability to identify opportunities, develop compelling stories, and leverage landscape architecture thought leadership for marketing strategies that differentiate KW and strengthen client relationships.

This is an opportunity to build on the strong foundation of a nationally recognized, award-winning marketing department while bringing fresh ideas, innovative strategies, and new approaches to the firm’s continued evolution. As KW’s go-to marketing resource, the Senior Marketing Manager will have meaningful influence in shaping the future of the firm’s marketing function, partnering with leadership and business development to identify opportunities, strengthen market positioning, and develop initiatives that contribute directly to business growth.

The role is both strategic and hands‑on, requiring a collaborative leader who can set direction, provide insight and recommendations, and execute high‑quality marketing initiatives across the firm.

• Lead research into market trends, client priorities, competitors, and emerging opportunities to identify where KW can strengthen its position and focus its marketing efforts.
• Translate firm priorities and market insights into focused marketing plans and initiatives.
• Bring forward ideas and recommendations that sharpen KW's positioning and market presence.
• Evaluate marketing opportunities, sponsor ships, and industry involvement based on firm priorities and business value.
• Establish measurable goals for marketing initiatives, track performance, and use results to inform future strategy and investment.
• Develop and oversee the firmwide marketing budget, allocating resources based on strategic priorities, business development goals, and anticipated return on investment.

• Partner with firm leadership and business development to support client development and target market priorities.
• Build and maintain relationships across the AEC community and represent KW at industry events and conferences.
• Support capture planning and pursuit strategy for priority clients and opportunities.

• Lead the firm’s RFQ, RFP, and proposal process from opportunity assessment through submission and interview preparation.
• Maintain current proposal resources, project information, staff qualifications, and marketing collateral to support efficient and competitive pursuits.
• Develop compelling proposal content that clearly communicates KW’s experience, approach, and value.
• Track pursuit outcomes and use results to strengthen future pursuit strategy.

• Lead the KW brand across marketing materials, external communications, and digital platforms (website and social media channels).
• Lead firmwide storytelling through project announcements, award submissions, thought leadership, and industry visibility.
• Maintain a consistent, high-quality brand presence across all external marketing and communications.
• Lead internal and external marketing communications, including newsletters, digital content, campaigns, and other firmwide communications.

• Serve as the firm's go to marketing resource, proactively bringing ideas, solutions, and recommendations to…