Senior Lifecycle Marketing Manager

ABOUT onX

We're a team of builders, adventurers, and risk takers using technology to help people confidently explore the outdoors. Driven by our mission to awaken the adventurer inside everyone, we build products that optimize every outdoor experience and inspire confidence to get out and go further.

We're a high-growth tech company. The pace is fast, the work takes grit, and ambiguity is part of the job. As the world changes around us, we adapt - continuously evolving how we build, prioritize, and deliver.

Our business moves quickly, and there's real opportunity to shape what we build next. Each of our verticals
- Hunt, Offroad, Backcountry, and Fish - is at a different stage of maturity, which means the challenges you encounter and the impact you have will vary depending on where you sit and what the business needs most.

We operate with an experimentation mindset, continually iterating and improving how we solve problems. We expect our people to use the latest tooling, including AI, thoughtfully and responsibly, pairing human judgment with technology to increase quality, speed, and impact.

Our impact comes to life through the products we build, in the stories of our customers, and in our growing commitment to land stewardship and recreational access.

onX is seeking a Senior Lifecycle Marketing Manager who will contribute to meaningful, real-world outcomes that have a lasting impact for customers and the business. In this role, you'll focus on driving subscription growth for onX Hunt
- Day 7 (D7) and Day 30 (D30) conversion, free-to-paid movement, and reactivation of lapsed users - as part of the Growth & Lifecycle Marketing team, supporting the team's goal of converting, retaining, and reactivating subscribers across onX's verticals. You'll take ownership of your work, collaborate closely with partners across the organization, and help move initiatives forward in an environment where priorities evolve, learning is celebrated, and you're encouraged to keep stretching your skills.

This role will report to Manager of Growth and Lifecycle Marketing.

• Own the lifecycle conversion funnel for onX Hunt - D7 and D30 conversion, free-to-paid upgrade, and lapsed-user reactivation - and be accountable for moving those numbers.
• Self-serve insights in Amplitude, synthesize learnings into clear, testable hypotheses, and apply propensity models and behavioral segmentation to reach the right user, at the right time, with the right message.
• Run lifecycle as a compounding experimentation program: every test has a hypothesis, a clean measurement design (A/B, holdout, or validation test), and a documented outcome that feeds the next iteration - maintained at a high-velocity cadence across email, push, and in-app messaging in Braze.
• Scale personalized messaging that translates features into value and outcomes - getting users to their aha moment faster so they convert with confidence - and partner with product, engineering, and BI to define the events and attributes that unlock personalization in Braze.
• Self-serve your own experiment analysis and results readouts, communicating outcomes - including honest caveats and null results - to stakeholders and leadership.
• Work cross-functionally with finance, brand and growth marketing, and the Hunt vertical creative team to align lifecycle programs with revenue goals, campaign windows, and creative standards; build creative briefs and lightweight assets in Figma.
• Use AI (Claude and similar tools) to build repeatable skills, agents, and workflows that automate campaign production and analysis - scaling personalization well beyond what manual effort allows.
• Look for opportunities to embed AI as a repeatable co-pilot in daily workflows by integrating experimentation into real work, and continuously refining its use with sound judgment and validation.
• Mentor junior lifecycle marketers on experimentation rigor and AI-enabled workflows, and champion shared standards for how the team runs and documents tests.

• Eight (8) years of lifecycle, CRM, retention, or growth marketing experience is required, with a background in consumer subscription or mobile app businesses.
• Bachelor's degree in Marketing, Business, or equivalent experience.
• A strong experimentation track record: you've designed, run, analyzed, and documented A/B tests that produced measurable conversion or retention gains - and you can talk through your wins, your nulls, and what you learned from each.
• A strong u