Industry Marketing Manager, Retail and Consumer Packaged Goods

Industry Marketing Manager, Retail and Consumer Packaged Goods

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Google New York, NY, USA ;
Austin, TX, USA ; +4 more ; +3 more

Experience driving progress, solving problems, and mentoring more junior team members; deeper expertise and applied knowledge within relevant area.

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X In accordance with Washington state law, we are highlighting our comprehensive benefits package, which is available to all eligible US based employees. Benefits for this role include:

• Health, dental, vision, life, disability insurance
• Retirement Benefits: 401(k) with company match
• Paid Time Off: 20 days of vacation per year, accruing at a rate of 6.15 hours per pay period for the first five years of employment
• Sick Time: 40 hours/year (increased to 69 hours/year for Seattle) including 5 discretionary sick days per instance
• Maternity Leave (Short-Term Disability + Baby Bonding): 28-30 weeks
• Baby Bonding Leave: 18 weeks
• Holidays: 13 paid days per year

Note:

By applying to this position you will have an opportunity to share your preferred working location from the following:
New York, NY, USA;
Austin, TX, USA;
Reston, VA, USA;
Seattle, WA, USA;
Sunnyvale, CA, USA
.

• Bachelor's degree or equivalent practical experience.
• 4 years of experience in business-to-business (B2B) marketing, demand generation, campaign development, or program management.
• Experience managing project timelines, marketing budgets, and agency partners.
• Experience executing multi-channel campaigns across the customer lifecycle, and partnering with cross-functional teams.
• Experience translating technical concepts or industry insights into narratives for business audiences.

• Experience in B2B marketing within the Retail, Consumer Packaged Goods (CPG), or enterprise technology sectors.
• Experience coordinating multi-channel integrated campaigns across paid media, email, digital events, and sales outbound, and utilizing CRM (e.g., Salesforce) and marketing automation platforms (e.g., Marketo) for campaign tracking.
• Experience executing Account-Based Marketing (ABM) tactics (1:1, 1:few, 1:many) to drive account engagement.
• Experience leveraging AI tools and automation to streamline marketing workflows, derive campaign insights, or enhance sales enablement.
• Understanding of B2B growth models, demand waterfall mechanics, and lead management.
• Ability to navigate cross-functional environments, manage shifting priorities, and collaborate effectively with sales teams.

Google Cloud takes an industry-first approach, helping enterprise customers lead and transform their sectors. In this role as an Industry Marketing Manager for Retail and Consumer Packaged Goods (CPG), you will partner across Sales and Marketing teams to build and land integrated programs that increase demand, bolster AI perception, and drive pipeline across retail and CPG accounts.

You are a compelling storyteller who builds consistent, scalable, and optimized marketing programs. This is a direct role; you will execute with attention to detail, collaborate with cross-functional stakeholders, and navigate relationships across executive leadership, agencies, and industry partners. You will apply a structured approach to measure program effectiveness, manage KPIs, and support scalable processes for growth.

You will oversee a various channel mix across social and email while driving engagement through digital and physical events, executive round tables, and sales outbound strategy. You will thrive here if you enjoy translating complex cloud and AI technology into human stories that resonate with retail and CPG leaders. In this role, you aren’t just running campaigns; you are building the engine that powers our industry leadership in Retail and CPG.Google

Cloud takes an industry-first approach, helping customers lead and transform their sectors. Industry campaigns are core to our Enterprise strategy. As a Marketing Program Manager, you will partner across Sales and Marketing teams to land integrated programs that increase demand, bolster AI…