Digital Marketing Associate

Digital Marketing Associate

Location: Austin, Texas 78701

Work Arrangement: Hybrid (4 days on-site, 1 day remote)

Employment Type: Full-Time

Are you a digitally savvy marketer ready to make an impact? Prospera Market Strategies is seeking a talented Digital Marketing Associate to drive the execution and optimization of our integrated digital marketing programs. In this hands‑on role, you’ll combine strong execution skills with analytical thinking to build awareness, deepen engagement, and support measurable business growth across email, web, social media, digital advertising, CRM, and beyond.

Working closely with our Director of Integrated Marketing and cross-functional teams, you’ll translate marketing strategies into coordinated digital campaigns that generate real results. If you’re motivated by data-driven optimization and thrive in a collaborative, fast-paced environment, we’d love to meet you.

• Execute integrated digital campaigns across email, websites, social media, paid media, webinars, and other digital channels
• Partner with the Director of Integrated Marketing to translate campaign strategies into detailed execution plans, workflows, timelines, and deliverables
• Build, test, deploy, and monitor email campaigns, landing pages, forms, digital advertising, and other campaign components
• Coordinate campaign execution across Marketing, Creative, Business Development, Learning & Development, Compliance, and external partners
• Support digital activation surrounding product initiatives, conferences, educational programs, thought leadership, and other strategic priorities

• Manage day-to-day execution of email marketing campaigns, including audience segmentation, list management, testing, deployment, and reporting
• Build automated workflows and nurture programs designed to deepen engagement with attorneys, consultants, financial advisors, claimants, and other Prospera audiences
• Maintain campaign calendars and audience governance to ensure communications are coordinated, relevant, and appropriately targeted
• Identify opportunities to improve personalization, segmentation, and lifecycle engagement

• Support CRM and marketing automation initiatives that improve visibility into audience engagement and business development opportunities
• Partner with Business Development to establish processes for lead capture, qualification, routing, tracking, and follow up
• Help maintain accurate campaign and engagement data within CRM and marketing platforms
• Support development of audience segments, engagement scoring, and other tools that improve targeting and follow up effectiveness

• Support ongoing management and optimization of the Prospera website and other digital properties
• Coordinate website content updates, landing pages, campaign experiences, and calls to action in partnership with Creative and Integrated Marketing
• Support SEO and search visibility initiatives
• Monitor website traffic, visitor behavior, engagement, and conversion activity and identify opportunities for improvement
• Help ensure digital experiences remain current, intuitive, brand consistent, and aligned with business objectives

• Support execution of Prospera's organic and paid social media programs
• Coordinate campaign content and distribution across Linked In and other relevant platforms
• Assist with paid digital campaigns, including audience targeting, campaign setup, monitoring, and performance reporting
• Work with internal teams and external partners to continuously improve digital reach, engagement, and campaign effectiveness

• Partner with Business Development to translate growth priorities into targeted digital marketing initiatives
• Support development and digital distribution of materials that help BD teams engage attorneys, consultants, financial advisors, and strategic partners
• Coordinate digital outreach before and after conferences, webinars, meetings, and other relationship development opportunities
• Help connect marketing engagement data with…