Product Marketing Manager

Who are Grid Beyond?

Grid Beyond are a green tech energy scale-up company, with big plans to disrupt the energy sector on a relentless course to achieve our vision of delivering a global zero carbon future. With well-established roots in the demand side response space, we have expanded our commercial strategical thinking and product portfolio to enable us to break new global market barriers.

We do this by living our Mission, leveraging AI to innovate and collaborate with our customers creating optimal value from renewable energy generation, demand and storage to deliver a zero-carbon future.

Over the last 24 months, we have doubled the number of people that work with us and expanded our business operations over an international landscape. With people working in Ireland, UK, US, Japan, and Australia-we are company that understands the importance of connection and thrive on the purpose of our work. We are proud to contribute to a greener, cleaner world for everyone to live in.

We are seeking an experienced Product Marketing Manager with deep knowledge of the U.S. energy industry to join our growing team.

You will be supporting the development of the company's Product, Communications & Content strategy, business development, and the customer's journey, their implementation and evaluation across all existing markets in the US.

As a part of a small marketing team, you will be involved in all marketing projects, working closely with other global teams, including sales, account management, product, R&D, regulations, and new market expansion, among others to develop and execute comprehensive marketing strategies that drive awareness and adoption of our energy management solutions.

• Develop deep understanding of our product value propositions across market participation (trading, forecasting), battery management, and demand‑side response (DSR)
• Create compelling product positioning and messaging that clearly articulates our differentiated value to target personas
• Collaborate with product managers on industry analysis to identify competitive market trends and opportunities
• Develop competitive battle cards highlighting our unique differentiators in the energy industry

• Produce high-quality marketing content including product collateral, case studies, and thought leadership pieces
• Tailor existing content for different customer journeys. This will include translating Grid Beyond's technical messages into blogs, web copy, advertorials, email campaigns, showcase customer success stories, deals won, and strategic partnerships through engaging content
• Develop customer advocacy programs to amplify satisfied customer voices
• Work with internal subject matter experts to translate technical capabilities into clear business benefits

• Manage proactive and consistent product promotion across Linked In and online trade publications
• Collaborate on integrated marketing campaigns offering product perspective and differentiated value propositions. Write compelling stories and captivate your audience using our collaterals as a CTA to assist the sales team in securing meetings. Email marketing by target industry, persona and product offering. Bundling collaterals using tools such as mailshots, landing pages, downloadables, webinars to communicate key messages to prospects.
• Plan and execute product launch events that generate excitement and drive adoption
• Ensure consistent messaging across all media channels and touchpoints

• Lead planning and execution of all U.S. marketing events, including industry conferences and webinars. Comprehensive management of the company presence at industry events, relevance & qualification, including researching suitable events, finding relevant attendees against sales targets, securing speaking slots and exhibition opportunities, and generating positive media coverage.
• Represent the company at key U.S industry events and build relationships with potential customers
• Coordinate with the sales team to maximize lead…