Digital Media and Content Strategist

Digital Media / Content Strategist

Location:

In-person / CIST Administrative Office / Austin, Texas

Employment Type:

Full-Time, Exempt

Reports to:

Chief Brand and Growth Officer

Supervises:
None; may direct vendors or interns on projects

Starting Salary: $5,833.33/month

Rooted in community for over 40 years, Communities In Schools of Central Texas (CISCT) is a sophisticated 501(c)(3) nonprofit organization in Austin, Texas. Communities In Schools (CIS) is a national organization that ensures every student has what they need to realize their full potential in school and beyond. At CISCT, our mission is simple: surround students with a community of support, empowering them to stay in school and achieve in life.

We believe brand is not just how we look or sound, it is trust, credibility, and belief. The Digital Media / Content Strategist is how new audiences discover that belief: through a website, inbox, and feeds that meet people where they are and move them from awareness to action. Reporting to the Chief Brand and Growth Officer, this role owns CIS's digital ecosystem as one integrated engine for awareness, engagement, and growth;

thinking in channels and funnels, not siloed platforms.

• Own CIS's digital ecosystem: website, email, social, paid, and search, as an integrated audience-growth engine
• Move new audiences from awareness to engagement to action (donate, volunteer, advocate)
• Turn CIS's exceptional but under-told story into visible, discoverable content
• Use analytics to show what's working across channels, not just platform by platform

• Channel-agnostic and funnel-minded, not platform-siloed
• Roughly 60% strategist, 40% hands-on maker
• Data-literate: comfortable with analytics, testing, and reporting
• Curious, current, and highly responsive
• Collaborative and audience-obsessed

You believe the best mission in the room should never be the best-kept secret.

• Own strategy across website, email, social, paid digital, and search
• Map the audience journey and optimize how people move across channels
• Improve ciscentraltexas.org so new visitors understand CIS in seconds (SEO, UX, conversion)

• Plan and manage the content calendar and social channels, including the CEO's Linked In
• Produce and edit multi-format content: short video, reels, and graphics with the Creative Director
• Grow and engage digital communities; monitor mentions and education conversations locally and nationally

• Build email strategy: welcome series, nurture journeys, and donor/volunteer pathways
• Segment audiences and personalize outreach

• Run targeted, budget-conscious paid campaigns (social, search) around key revenue and awareness moments
• A/B test, measure, and iterate

• Track performance across channels and report on reach, engagement, and conversion
• Feed real-time insights to the CBGO and team

• Partner with the Associate Creative Director on assets and with Development on revenue-driving campaigns
• Support the digital execution of the annual awareness campaign

• 5–8 years in digital marketing, content strategy, or social media with cross-channel (not single-platform) ownership
• Demonstrated experience with website optimization/SEO, email marketing, and social strategy
• Hands-on with analytics (e.g., Google Analytics), A/B testing, and audience segmentation
• Experience running paid digital campaigns on a limited budget
• Strong writing and content-production skills, including short-form video

• Nonprofit marketing experience is not necessary but preferred
• Experience in education, youth development, or social impact
• Bilingual (English/Spanish)
• Video editing, design familiarity, or CRM / marketing-automation experience
• Must reside in Central Texas

• Mission-driven work – Be part of a team that changes the trajectory of students’ lives.
• Professional growth – Ongoing training, supervision, and career pathways into director-level roles.
• Community impact – Build partnerships that extend beyond the classroom.
• Generous paid time of
  f: 4+ weeks of holidays, 2 weeks of vacation time, personal days and sick days
• Comprehensive Health Coverag
  e: 100% employer-paid employee medical plan available, plus family subsidies, dental, vision, life, disability insurance, and 403(b) retirement plan with employer match
• Community-centered culture focused on impact, growth, and connection

Communities In Schools of Central Texas is proud to be an equal opportunity employer.