Lifecycle Marketing Specialist

About Removery

Join us at Removery - the global leader in laser tattoo removal. We aim to normalize tattoo removal and empower people to feel comfortable in their skin. We provide the highest quality of service and care at every stage of our clients’ removal or fading journeys.

Removery was formed in 2019 through a merge of the four leading tattoo removal brands. Now, with more than 160 studios located in the United States, Canada, and Australia, and over two million successful treatments to date – we have raised the standard for the entire industry.

Using best-in-class innovative

PicoWay® laser technology, we ensure safe and effective tattoo removal. The foundation is in place continue growing globally, as we are committed to making tattoo removal safe and accessible to as many people as we can.

The Lifecycle Marketing Specialist will play a key role in driving customer engagement, retention, and revenue throughout the entire customer journey. Partnering closely with the broader

Marketingteamand our call center, this roleis responsible for executing personalized, data-driven campaigns,managing,andoptimizingautomatedlife-cycle journeys, and continuously improving performance across all stages from acquisition through loyalty. This is an exciting opportunity for an analytical, growth-oriented marketer to deepen theirexpertisein lifecycle marketing while making a measurable impact on customer experience and business outcomes.

Lifecycle Program Execution

• Buildsand deployslifecycle marketing programs across email, push, SMS, and in-app touchpoints throughout the client journey

• Ownsday-to-day program operations across lifecycle stages: welcome, onboarding, engagement, retention, win-back, and advocacy ensuring timely,accurate deployment

• Owns end-to-end onboarding programs ensuring new customers receivetimelycommunications that drive early engagement

• Manages post-treatment follow-up sequences, coordinating send timing, content accuracy, and personalization

• Drives customer advocacy and referral program success by owning communication workflows,monitoring participation, and creating a seamless experience for advocates

• Partners with Call Center sales leaders to create customized journeys for new clientacquisitionand re-engaging leads once in lifecyclejourney.

• Partners with Product-Tech owners tocontinuouslyevolve lifecycleprogramthroughautomations, tech integrations and evaluating new platforms to build lifecycle touch points across Removery’s customer base.

• Executes QA email and SMS campaigns in Salesforce Marketing Cloud, ensuringaccurateaudience targeting, correct send logic, and on-time delivery

• Managesandrefinesautomated customer journey workflows including triggers, wait steps, and branching logic

• Implements segmentation strategies using behavioral, demographic, and engagement data to deliver personalized, relevant content at scale

• Designs, executes, and analyzesA/B tests across subject lines, content, send times, and CTAs

• Enforces brand voice, tone, and compliance standards (CAN-SPAM, TCPA) across all email and SMS communications, including opt-out handling and suppression list management

• Plansand executes seasonal campaigns(Black Friday, holiday,etc.)coordinating copy, segmentation, and send schedules

• Drives revenue growth through personalized upsell, cross-sell, and package upgrade campaigns powered by purchase history and treatment progress data

• Implements reactivation campaigns using lapse duration and prior engagement data

• Coordinates promotional timingwithfield operations to align with in-location capacity

• Supports new market launch communications drivingawarenessand early acquisition in emerging locations