Chief Marketing Officer

Job Description

Chief Marketing Officer

Employment Type: Full-Time

We are seeking a seasoned, strategy-led Chief Marketing & Revenue Officer to provide senior leadership during a period of brand and commercial transformation. This is a high-impact role focused on rebuilding community relevance, sharpening brand positioning, and creating the growth strategy needed to convert renewed customer loyalty into sustainable revenue.

The ideal leader brings a strong understanding of consumer wellness and lifestyle markets, with the ability to diagnose shifts in audience behavior, cultural relevance, and subscription performance. This role is not centered on day-to-day campaign execution; it is a senior strategic partnership with executive leadership to define where the brand should go next and how marketing, community, and revenue programs should work together to get there.

• Lead the development of a clear, differentiated brand strategy that rebuilds customer community, affinity, and cultural relevance.
• Assess the drivers behind declining community engagement and translate findings into practical strategic priorities.
• Define core audience segments, customer needs, brand promise, and positioning to guide future growth decisions.
• Create a customer lifecycle and subscription-growth strategy that improves retention, repeat purchasing, and long-term value.
• Develop strategic frameworks to strengthen flagship product programs and convert engaged community members into loyal customers.
• Partner with executive leadership to align brand investment, revenue objectives, product priorities, and customer experience.
• Establish meaningful performance measures for brand health, community engagement, subscription growth, and customer retention.
• Provide clear recommendations, decision frameworks, and prioritized roadmaps for leadership and cross-functional teams.

• Significant senior marketing and revenue leadership experience within consumer wellness, lifestyle, fitness, nutrition, or related industries.
• Demonstrated success revitalizing brands, rebuilding customer communities, or leading major repositioning initiatives.
• Strong experience with subscription, membership, direct-to-consumer, or recurring-revenue business models.
• Exceptional strategic thinking with the ability to turn customer insight into clear commercial priorities.
• Experience partnering closely with executive teams and influencing cross-functional business decisions.
• Strong communication skills and the ability to bring clarity, urgency, and alignment to complex challenges.

• A clear understanding of why community engagement has eroded and what is required to rebuild trust and relevance.
• A compelling brand platform that reconnects the organization with its most important audiences.
• A practical roadmap for improving subscription adoption, retention, and customer lifetime value.
• Shared executive alignment around the brand’s identity, growth priorities, and path to durable revenue.