Search Marketing Manager

We’re seeking a hands‑on Google Ads expert to take ownership of paid search for a growing organization in a highly competitive lead‑generation environment.

This person will be responsible for building and optimizing campaigns, improving lead quality, managing conversion tracking and attribution, and ultimately connecting advertising spend to qualified cases and revenue.

• Own and optimize Google Search campaigns from strategy through execution.
• Manage significant monthly Google Ads spend and continuously improve performance.
• Analyze CPL, CPA, conversion rates, lead quality, and ROI.
• Own tracking and attribution across Google Ads, GA4, Google Tag Manager, call tracking, GCLID, and offline conversions.
• Test ads, landing pages, targeting, bidding strategies, and new growth opportunities.
• Work directly with leadership, intake, CRM, and technical teams to improve campaign performance.
• Identify wasted spend and opportunities to improve qualified lead volume.
• Build reporting that clearly connects marketing performance to business results.
• Use AI and automation where appropriate to improve efficiency and decision‑making.

• Experience managing $100K+ per month in Google Ads spend.
• Demonstrated success generating leads, consultations, customers, or cases through paid search.
• Strong understanding of GA4, GTM, conversion tracking, call tracking, GCLID, and offline conversions.
• Experience optimizing campaigns based on lead quality and downstream business results—not just clicks and form fills.
• Strong analytical and problem‑solving skills.
• Ability to work independently and personally execute campaigns rather than primarily managing an agency.
• Experience in legal/personal injury marketing is a plus.

This is a high‑impact opportunity for someone who wants real ownership of paid search performance. You’ll have the ability to test, optimize, and directly influence growth rather than simply report on campaign performance.