Content Strategist

YAP MEDIA NYC is hiring a full-time, Austin-based Short-form Content Strategist to lead short-form, social-first content strategy and execution for Hala Taha’s content ecosystem, including Young and Profiting Podcast, Hala’s personal brand, You Tube Shorts, Instagram Reels, Tik Tok, Linked In, X, social video content, studio production, and related brand content.

This is not a traditional podcast producer role or a purely administrative social media role. This role is for someone who understands how to turn long-form conversations, founder ideas, cultural moments, and brand priorities into high-performing short-form video, platform-native social content, and clear creative direction for editors and production teams.

The right person will help scale Young and Profiting and Hala’s personal brand by making short-form and social content a growth engine, not an afterthought. They will know how to identify viral moments, shape hooks, direct video edits, guide on-camera capture, write strong copy, and package content for attention, retention, saves, shares, and brand credibility.

In this role, you will work directly with Hala Taha, the Creative Director, and production leadership to raise the quality, speed, and strategic clarity of Hala’s social and short-form content. You will sit at the intersection of content strategy, social media, short-form video, creative direction, production, writing, editing judgment, and executive communication.

You will be responsible for making sure Hala’s social content is not just posted on time, but built with a clear hook, a strong audience promise, a compelling visual direction, and a growth strategy behind every asset. This person must be creative enough to know what will capture attention, strategic enough to understand brand positioning and platform behavior, and operational enough to make sure the work actually gets done at a high standard.

• Own the short-form and social-first content strategy for Hala’s brands across Instagram, You Tube Shorts, Tik Tok, Linked In, X, trailers, podcast clips, talking-head videos, b-roll, and related social assets.
• Identify the strongest short-form moments from every episode, interview, recording, live conversation, and brand moment, prioritizing clips with strong hooks, emotional pull, practical value, controversy, clarity, and viral potential.
• Think beyond “what is this clip about?” and identify the sharpest audience-facing promise: why someone should stop scrolling, watch, save, share, comment, or follow.
• Develop platform-native creative angles for each piece of content so clips do not feel like generic podcast cutdowns.
• Help the team test and improve short-form formats across Instagram, You Tube Shorts, Tik Tok, X, and Linked In.
• Test and identify viral short-form formats beyond podcast clips to grow brand awareness and reach new audiences.
• Make sure short-form content supports both audience growth and the larger Hala/YAP brand strategy.

• Capture or direct b-roll, talking-head videos, behind-the-scenes content, studio moments, trend-driven videos, and other social-first assets with Hala when needed.
• Identify trending topics, timely moments, and content opportunities that Hala can respond to in a way that feels smart, brand-safe, and platform-native.
• Give clear direction to video editors on what each clip should accomplish, where the hook is, what the viewer should feel, what pacing is needed, and how the edit should land.
• Review short-form edits with a sharp eye for hook strength, retention, captions, pacing, visual rhythm, audio, framing, brand fit, and platform performance.
• Spot opportunities to improve a clip before it publishes, including stronger openings, tighter cuts,…