Customer Experience, Product Marketing Manager, Cisco IQ

Meet the Team

The Customer Experience (CX) Marketing team’s role is to differentiate and elevate Cisco as an advanced customer experience that is personalized, proactive, and predictive.

Your Impact

Cisco IQ is the delivery vehicle for Cisco Support and Professional Services offerings.

It is wherehumanexpertisemeets agentic intelligence in every Cisco Services engagement, built on 40 years of Cisco knowledge, andthis

Senior Product Marketing Manager role is critical tomaintainthe momentum of Cisco IQ.

Responsibilities include:

• Scope & Leadership:Lead the product marketing vision and narrative for Cisco IQ. Represent product marketing in executive and industry settings, forge strategic partnerships, and drive organization-level changes to processes, tools, and operating models.

• Go-To-Market (GTM) Strategy & Execution:Define and champion GTM frameworks and best practices for the organization. Develop and implement comprehensive GTM plans for Cisco IQ that are tightly aligned with product roadmaps, sales priorities, and strategic marketing objectives.

• Positioning and Messaging:Define and evolve the narrative for Cisco IQ. Craft positioning and messaging andestablishthe relevant Bill of Materials (BOM) for Cisco IQ.

• Sales & Field Enablement:Institutionalize enablement excellence across the organization. Define metrics and feedback loops, scale bestpracticescross-portfolio, and tie field readiness directly to revenue outcomes.

• Market, Customer & Competitive Intelligence:Shape long-term market bets and adjacencies.
  
  Guide large-scale investment decisions (e.g., AI models, deployment patterns) and influence product roadmaps.
  
  Identify and promote best practices and process improvements to elevate output quality.

• Domain & Technical Expertise:Act as the premier subject matter expert Cisco IQ. Provide value proposition and technical thought leadership that aligns with the product roadmap,demonstratinga clear understanding of the distinctions between service and product value propositions.

Minimum Qualifications

• 7+ years of experience inproduct marketing or marketing roles, ideally within a large, matrixed organization.

• Proven experience translating complex product sand capabilities into compelling messaging and storytelling.

• Demonstrated ability to manage cross-functional projects.

Preferred Qualifications

• Excellent cross-functional collaboration and partner management

• Strong interpersonal skills and proven ability to drive measurable impact through customer-led initiatives

• Strategic problem solver that prioritizes customer points of view

• Ability to thrive in a fast-paced environment and adapt to shifting priorities.

At Cisco, we’re revolutionizing how data and infrastructure connect and protect organizations in the AI era – and beyond. We’ve been innovating fearlessly for 40 years to create solutions that power how humans and technology work together across the physical and digital worlds. These solutions provide customers with unparalleled security, visibility, and insights across the entire digital footprint.

Fueled by the depth and breadth of our technology, we experiment and create meaningful solutions. Add to that our worldwide network of doers and experts, and you’ll see that the opportunities to grow and build are limitless. We work as a team, collaborating with empathy to make really big things happen on a global scale. Because our solutions are everywhere, our impact is everywhere.

We are Cisco, and our power starts with you.

The starting salary range posted for this position is $ to $ and reflects the projected salary range for new hires in this position in U.S. and/or Canada locations, not including incentive compensation*, equity, or…