Senior Manager, Product Marketing

Company Introduction

World Stridesis the global leader in educational travel and experiential learning. The company was founded in 1967 to provide middle school travel programs to Washington, D.C. and has grown to provide a wide range of programs for more than half a million students annually to over 100 countries around the world. World Strides offers experiential learning programs in educational travel, performing arts, language immersion, career exploration, service-learning, study abroad, and sports.

Each of these experiences helps students to see beyond the classroom and to see the world – and themselves – in new ways.

World Strides offers one of the broadest portfolios of educational travel experiences in the world — yet our go-to-market for these programs has been inconsistent and Sales-driven rather than Marketing-led. This role fixes that. As Senior Manager of Product Marketing, you will build the positioning, messaging, and GTM infrastructure that allows World Strides to launch new programs with precision, equip Sales with tools that actually help them win, and ensure every product tells a compelling, differentiated story.

You are the bridge between Product, Marketing, and Sales.

• Develop and maintain the core positioning and messaging framework for the full World Strides product portfolio — by segment (K-12, International, Performing Arts) and by program type
• Conduct ongoing competitive analysis and audience research to sharpen World Strides' differentiation in a crowded educational travel market
• Create and manage a messaging hierarchy that cascades from brand promise down to product-level proof points and objection handlers

• Own the GTM process for all new trip and program launches — from brief to market — in partnership with Product and Sales leadership
• Define launch audiences, channel mix, and success metrics for every new program introduction
• Develop launch kits that empower Sales to sell new programs compellingly from day one
• Run post-launch performance reviews and feed insights back into product roadmaps and campaign messaging
• Build and maintain a library of sales tools: battle cards, pitch decks, objection guides, and competitor comparison sheets
• Train Sales teams on new positioning, programs, and campaign messaging at launch and on an ongoing basis
• Partner with the Director, Sales Enablement to ensure materials are current, on-brand, and easily accessible

• Consistent, on-brand messaging across all products and segments — validated by Sales confidence surveys
• New program launches executed with a complete GTM kit on time, every time
• Win rate improvement attributed to improved positioning and sales tool quality
• Campaign messaging conversion rates improving through ongoing A/B testing

• 5–8 years of product marketing or integrated marketing experience
• Experience developing positioning and messaging frameworks for a multi-product organization
• Proven GTM experience — launching products or programs with measurable commercial outcomes
• Strong cross-functional collaborator who has worked closely with Product, Sales, and Marketing teams
• Excellent written communication — you write crisp, compelling copy and can edit others' work effectively
• Experience in K-12 education, study abroad, performing arts, or consumer services (Preferred)
• Background in sales enablement or revenue enablement tools (Preferred)
• Familiarity with Salesforce, CMS platforms, and marketing analytics (Preferred)
• Comprehensive health benefits: medical, dental, vision, life, AD&D, accident, critical illness, disability insurance, FSA/HSA options with employer HSA contributions, and a generous 401(k) match.
• Generous paid time off including 11 paid company…