Senior Field Marketing Manager

• Develop and own a data-driven regional marketing strategy across assigned sales pods

• Execute account-based marketing and demand generation programs, including events, executive briefings, conferences, trade shows, webcasts, telemarketing, sales enablement, and nurture campaigns

• Partner with field sales, channel sales, customer success, and BDR teams on programs, messaging, lead follow-up, and marketing-to-sales handoffs

• Educate sales teams on marketing strategy, campaign themes, and available tactical deliverables

• Collaborate with Partner Marketing to scale local tactics and align regional coverage and messaging

• Manage relevant components of the AMS marketing budget and calendar

• Ensure programs are tracked, measured, and managed against SLAs and KPIs

• Analyze performance data and refine strategy across the funnel

• Use segmentation and prioritization with 6sense, Zoom Info, Salesforce, and other data sources

• Improve qualified-lead-to-opportunity conversion through messaging, tools, processes, and best practices

• Lead quarterly marketing performance business reviews within assigned sales pods

• 7+ years of B2B marketing experience within field or regional marketing in enterprise software or high-tech
• Proven track record in modern marketing practices, demand generation, pipeline acceleration, and account-based marketing
• Extensive event management experience spanning hosted events, third-party conferences, executive programs, and virtual/hybrid formats
• Hands-on experience with Salesforce and business intelligence platforms
• Deep understanding of sales methodology, pipeline mechanics, and how marketing investments translate to bookings and revenue
• Strong project and program management skills, with experience leading demand generation efforts across distributed, cross-functional stakeholders
• Excellent written, verbal, and presentation communication skills
• Proven ability to build relationships across sales, business development, customer success, and marketing
• Comfortable adopting and experimenting with emerging AI tools
• Bachelor's degree in Marketing or a related field
• Ability to travel approximately 30%
• Applicants must be authorized to work in the U.S. without current or future sponsorship
• Candidates must not be listed on government restricted party lists and must certify employment would not violate sanctions or export control regulations

Demonstrates expertise in developing and executing data-driven regional marketing strategies, with a strong focus on demand generation and account-based marketing. Proficient in managing marketing budgets, analyzing performance data, and collaborating with cross-functional teams to drive pipeline acceleration and revenue growth.