Digital Marketing Manager

• Develop and execute digital marketing strategies driving ticket revenue, merchandise sales, broadcast tune-in, fan growth, and engagement
• Own the digital fan journey from awareness and acquisition through conversion, retention, and re-engagement
• Grow and better utilize LOVB Austin’s first-party fan database
• Lead digital support for season tickets, individual matches, merchandise, special events, and major brand campaigns
• Lead strategy and execution across paid media, website/SEO, email, SMS, CRM, and other digital platforms
• Manage paid media across Google, You Tube, Meta, Tik Tok, display/programmatic, OTT/CTV, digital audio, and emerging channels
• Manage digital advertising budgets and optimize investment based on campaign objectives and performance
• Develop audience targeting, segmentation, retargeting, and personalization strategies
• Manage website content, landing pages, email/SMS campaigns, and digital conversion experiences
• Partner with creative, social, and communications teams on athlete, team, match, and community storytelling
• Develop strategies to build match excitement, increase broadcast tune-in, and strengthen year-round fan engagement
• Connect digital marketing with the in-venue fan experience through promotions, theme nights, giveaways, and special events
• Identify new digital opportunities, platforms, and experiences
• Establish KPIs and track ticket revenue, ROAS, CPA, conversion, website traffic, database growth, and engagement
• Test and optimize creative, messaging, audiences, offers, landing pages, and campaign strategies
• Provide performance reporting and actionable insights to leadership
• Use fan, ticketing, and campaign data to inform marketing strategy, audience development, and investment decisions
• Coordinate integrated campaigns, timelines, assets, tracking, and launches across teams
• Manage relationships with external agencies, media partners, technology providers, and vendors
• Collaborate with league-level teams and partners on shared digital initiatives and national campaigns

• 3–5+ years of experience in digital marketing, performance marketing, growth marketing, or a related field
• Experience managing six-figure media budgets and campaigns tied to measurable revenue or business outcomes
• Strong hands-on experience across paid media, website/SEO, email, SMS, analytics, and campaign optimization
• Experience with Google Ads, Google Analytics, Meta, Tik Tok, You Tube, display/programmatic, OTT/CTV, and/or digital audio
• Familiarity with CRM and marketing platforms such as Salesforce, Hub Spot, or similar systems
• Strong analytical, project management, communication, and cross-functional collaboration skills
• Experience in professional sports, entertainment, live events, or ticketing is a plus

Demonstrates expertise in developing and executing digital marketing strategies that drive ticket revenue and fan engagement, utilizing data-driven insights for audience targeting and campaign optimization. Proficient in managing digital advertising budgets and collaborating across teams to enhance the fan experience and achieve measurable business outcomes.

• Digital Marketing Strategy
• Paid Media Management
• Audience Targeting and Segmentation
• Google Ads and Analytics
• CRM and Marketing Platforms

• Digital Marketing
• Performance Marketing
• Campaign Optimization
• SEO
• Email Marketing
• Analytics
• Budget Management
• Audience Development
• Conversion Rate Optimization
• Data Analysis

• Project Management
• Communication
• Cross-Functional Collaboration
• Analytical Thinking
• Creative Problem Solving

• Professional Sports
• Entertainment
• Live Events
• Ticketing
• Fan Engagement
• Digital Advertising
• Media Budgets
• KPI Tracking
• Campaign Performance
• Integrated Campaigns

• Google Ads
• Google Analytics
• Salesforce
• Hub Spot
• Meta
• Tik Tok
• You Tube
• OTT/CTV
• Digital Audio
• Programmatic Advertising