VP, Growth Marketing

We are a fun, talented and driven team dedicated to providing our customers with gorgeous products and a WOW! experience. Family, fashion, and philanthropy are at the core of our company, and though we move at a very fast pace, we are committed to maintaining a family-oriented work environment and giving back to our community. A passion for great design, dedication to innovation and a strong social media presence are our building blocks for creating a unique and engaging lifestyle brand across all channels, including retail stores, wholesale accounts and e-commerce.

Our headquarters are located in the heart of Austin, Texas, and we embrace the unique vibe and energy of our hometown as an inspiration for our brand and company culture.

Kendra Scott is seeking a highly strategic, analytical, and innovative Vice President, Growth Marketing to accelerate customer and revenue growth across our rapidly evolving omnichannel business.

This executive will own the strategy for customer acquisition, retention, lifecycle marketing, loyalty, and performance marketing, building an integrated growth engine that expands our customer base while increasing engagement, frequency, and lifetime value.

A key near-term priority for this leader will be supporting the launch and evolution of Kendra Scott's new loyalty program. In partnership with cross-functional leaders, the VP will help bring the program to market, drive customer adoption and engagement, and build the capabilities needed to leverage loyalty as a meaningful long-term growth engine for the brand.

The VP, Growth Marketing will bring together the art and science of modern marketing—combining a deep understanding of the customer and brand with sophisticated data, technology, experimentation, and performance marketing capabilities.

This leader will partner closely with Brand Marketing, Creative, Digital/Ecommerce, Retail, Merchandising, Technology, Finance, and Analytics to translate the Kendra Scott brand into measurable, sustainable growth.

• Develop and lead Kendra Scott's enterprise growth marketing strategy across acquisition, retention, loyalty, lifecycle, and performance marketing.
• Identify the biggest opportunities to accelerate customer and revenue growth across digital and retail channels.
• Build a clear growth roadmap grounded in customer insights, business priorities, and measurable outcomes.
• Establish a disciplined test-and-learn culture, continuously identifying new audiences, channels, partnerships, and growth opportunities.
• Balance short-term performance with long-term customer and brand value.
• Serve as a strategic advisor to senior leadership on customer growth, marketing investment, and emerging consumer trends.

• Own the strategy and performance of paid customer acquisition across channels including paid social, paid search, affiliate, display, video, and emerging platforms.
• Develop strategies to efficiently introduce Kendra Scott to new audiences and customer segments.
• Optimize marketing investment against key metrics, incrementality, conversion, and lifetime value.
• Partner with Brand and Creative teams to develop high-performing, brand-right creative and content.
• Continually evaluate channel mix and identify opportunities to diversify customer acquisition beyond traditional paid media.
• Ensure performance marketing supports both ecommerce growth and Kendra Scott's expanding retail footprint.

• Play a critical leadership role in the launch and implementation of Kendra Scott's new loyalty program, partnering cross-functional to develop the go-to-market strategy, drive awareness and enrollment, and create a compelling member experience.
• Estab…