Associate Director, US Integrated Marketing; Interim

We're looking for a strategic and dynamic Interim Associate Director of US Integrated Marketing to join our team on a fixed-term basis, covering a maternity leave for a period of 8 months. This role will sit at the intersection of brand strategy, creative storytelling, and cross-channel marketing execution. Responsible for leading high-impact campaigns, this role will play a key part in driving brand relevance and resonance within the US throughout the coverage period.

This role leads a team of 4 direct reports across the US Integrated Marketing function.

• Lead the development and execution of marketing strategy and integrated go-to-market plans

• Manage external and internal partners to develop integrated campaigns, spearhead brief writing, provide strategic feedback, review creative assets, develop go-to-market plans and decks, and manage campaign execution, performance analysis, and reports

• Ensure all campaigns are executed on time and within budget through effective project management

• Collaborate cross-functionally with internal creative, PR, Media, Product marketing, Partnerships, and Growth teams to drive holistic plans against key market business metrics

• Provide leadership and direction to a team of 4 direct reports across the US Integrated Marketing team, overseeing strategy and ensuring cohesive execution across work streams

• Collaborate with our media agency, ensuring strategic alignment, seamless execution, and continuous optimization across paid channels

• Oversee US influencer and creator work streams, guiding strategy and day-to-day execution across the team

• Contribute to Bumble's celebrity, talent, influencer, and creator strategy, partnering with agencies (including UTA) to identify, negotiate, and manage talent partnerships that strengthen Bumble's cultural relevance

• Build and scale the US creator ecosystem, leading our macro and micro creator strategy to drive awareness, engagement, and authentic conversation around dating on Bumble

• Serve as day-to-day point of contact for our talent and agency partners, including UTA, ensuring smooth coordination and follow-through on partnership deliverables

• Partner with Product to bring cultural insights into product strategy, ensuring Bumble's product experiences continue to evolve alongside changing dating behaviors and expectations

• Be data-driven in all decision-making, monitoring the effectiveness of marketing campaigns on brand awareness and user acquisition

• Develop and share in-market learnings based on key successes and failures

• Navigate shifting priorities and weekly pivots with steady judgment and a solutions-first mindset

• Determine marketing mix and make strategic recommendations on paid media mix

Bachelor's degree; MBA or Master's is a plus

• 8–10 years of experience in brand, integrated, or strategic marketing, ideally in consumer tech, lifestyle, or culturally-driven brands

• A proven track record of launching multi-channel campaigns that drive both emotional connection and measurable results

• Strong leadership experience overseeing channel leads and guiding overarching strategy

• Experience in marketing and/or media with deep expertise and understanding of the US market

• Creative problem-solving skills and a solutions-oriented mindset

• Ability to work to tight deadlines, adjust to changes in priorities, and balance short-term needs with long-term strategic initiatives

• Experience managing celebrity, talent, influencer, or creator partnerships, including agency relationships, is a plus

• Solid understanding of the media landscape, channels, and measurement

• Strong analytical skills to determine campaign success and market performance

• Experience using data and metrics to measure impact and pivot accordingly

• Proven ability to cultivate…