Senior Demand Generation Manager

Signpost is an AI-powered communications and operations platform built for home service contractors. We help these businesses capture more leads, book more jobs, and get paid faster, all through one platform.

We're looking for a Senior Demand Generation Manager to fully own our demand gen strategy end to end. This isn't a role where you execute someone else's plan and report the numbers up. You'll be the person who looks at channel performance, figures out what's working and what isn't, and makes the call on what changes next: messaging, channel mix, targeting, all of it.

This is a director level of ownership without a large team under you yet, so you'll need to think strategically while staying hands-on with execution.

• Own demand generation strategy across all channels, from planning through execution
• Continuously test and evaluate channel performance; kill what isn't working, invest more in what is
• Diagnose root causes when lead quality drops and fix the underlying issue, not just flag it
• Run and iterate on messaging tests across paid, organic, and other acquisition channels
• Partner closely with sales leadership on lead quality and handoff
• Track and report on demand gen KPIs, and proactively bring recommendations rather than waiting to be asked

• Experience in home services or field service industries; this is not an enterprise B2B background
• A track record of owning and directly measuring your own KPIs, not just executing against someone else's targets
• Experience in a full-funnel or channel-agnostic marketing role: field marketing, growth marketing, performance marketing, or demand generation
• The ability to operate with a director's strategic mindset while staying hands-on with day-to-day execution
• Strong written and verbal communication skills

• Zero-to-one experience: having built a demand gen function from scratch or significantly transformed an existing one
• Experience marketing to small business owners who are less tech-savvy and more skeptical of new tools

• A demand gen engine where channel decisions are driven by data, not guesswork
• Improved lead quality, with clear diagnosis behind any dips
• Messaging and channel strategy that evolves quickly based on test results
• Sales leadership that trusts demand gen's pipeline contributions
• A demand gen function that scales as the team grows

$90k-$100k base

We are committed to diversity and inclusivity in our hiring practices.